Archive

Abstract:

It is must to a marketer to indulge his self to identify that what consumers percept about the companies advertisement message credibility and as well as what factor in that message would influences them most. By intensive literature review the three higher order factors as part of message source credibility are considered in the present study they are message trustworthiness, message expertness and message attractiveness. An empirical examination was performed through a survey by considering the sample size of 139 respondents who purchase apparels. Descriptive and inferential statistical techniques are performed such as factor analysis and multiple regressions and also consumer’s educational qualification was determined as control variable. Observations are presented and discussions are made as per the results.

Keywords:

Constructs source credibility,Endorser credibility,Message appeal,Grocery items purchase intention,

Refference:

I. CARE Ratings Limited. (2019). Indian Readymade Garments ( Apparel ) Industry Overview.
Retrieved from http://www.careratings.com/upload/NewsFiles/Studies/Indian
Ready Made Garments (Apparel) Industry.pdf
II. Ferle, C. La, & Choi, S. M. (2001). The Importance of Perceived Message
Expertness in South Korean Advertising. Journal of Current Issues and
Research in Advertising, 27, 29–46.

III. Flanagin, A. J., Metzger, M. J., Pure, R., Markov, A., & Hartsell, E. (2014).
Mitigating risk in ecommerce transactions: Perceptions of information
credibility and the role of user-generated ratings in product quality and
purchase intention. Electronic Commerce Research, 1, 1–23.
https://doi.org/10.1007/s10660-014-9139-2
IV. Goldsmith, R. E., Lafferty, B. A., Newell, S. J., Taylor, P., Goldsmith, R. E.,
Lafferty, B. A., & Newell, S. J. (2019). Advertisements and Brands The
Impact of Corporate Credibility and Celebrity Credibility on Consumer
Reaction to Advertisements and Brands. Journal of Advertising, 29(3), 43–
54.
V. Hymavathi, C.H., Koneru, K.(2019). Investors perception towards Indian
commodity market: An empirical analysis with reference to Amaravathi
region of Andhra Pradesh. International Journal of Innovative Technology
and Exploring Engineering.8(7), pp. 1708-1714.
VI. Hymavathi, C.H., Koneru, K.(2018). Investors’ awareness towards
commodities market with reference to GUNTUR city, Andhra
Pradesh.International Journal of Engineering and Technology(UAE). 7(2),
pp. 1104-1106.
VII. Hymavathi, C., Koneru, K. (2019). Role of perceived risk in mutual funds
selection behavior: An analysis among the selected mutual fund investors.
International Journal of Engineering and Advanced Technology.8(4), pp.
1913-1920.
VIII. KishanVarma, M.S., Koneru, K., Yedukondalu, D.(2019). Affect of worksite
wellness interventions towards occupational stress. International Journal
of Recent Technology and Engineering.8(1), pp. 2874-2879.
IX. Lafferty, B. A., & Goldsmith, R. E. (1999). How Influential are Corporate
Credibility and Endorser Attractiveness When Innovators React to
Advertisements for a New High- Technology Product ? Corporate Reputation
Review Volume, 7(1), 24–36.
X. Manukonda et al. (2019).What Motivates Students To Attend Guest
Lectures?.The International Journal of Learning in Higher Education.Volume
26, Issue 1. 23-34.
XI. Neelima, J., Koneru, K.(2019). Assessing the role of organizational culture in
determining the employee performance – empirical evidence from Indian
pharmaceutical sector.International Journal of Innovative Technology and
Exploring Engineering. 8(7), pp. 1701-1707.
XII. Sivakoti Reddy, M. (2019).Impact of RSERVQUAL on customer
satisfaction: A comparative analysis between traditional and multi-channel
retailing. International Journal of Recent Technology and Engineering. 8(1),
pp. 2917-2920.

XIII. Sivakoti Reddy, M., Venkateswarlu, N.(2019). Customer relationship
management practices and their impact over customer purchase decisions: A
study on the selected private sector banks housing finance schemes.
International Journal of Innovative Technology and Exploring Engineering.
8(7), pp. 1720-1728.
XIV. Sivakoti Reddy, M., Murali Krishna, S.M.(2019). Influential role of retail
service quality in food and grocery retailing: A comparative study between
traditional and multi-channel retailing. International Journal of Management
and Business Research. 9(2), pp. 68-73.
XV. Sivakoti Reddy, M., Naga Bhaskar, M., Nagabhushan, A. (2016).Saga of
silicon plate: An empirical analysis on the impact of socio economic factors
of farmers on inception of solar plants. International Journal of Control
Theory and Applications. 9(29), pp. 257-266.
XVI. Suhasini, T., Koneru, K. (2019).Employee engagement through HRD
practices on employee satisfaction and employee loyalty: An empirical
evidence from Indian IT industry. International Journal of Engineering and
Advanced Technology. 8(4), pp. 1788-1794.
XVII. Suhasini, T. Koneru, K. (2018). A study on employee engagement driving
factors and their impact over employee satisfaction – An empirical evidence
from Indian it industry.International Journal of Mechanical Engineering and
Technology. 9(4), pp. 725-732.
XVIII. Wu, P. C. S., & Wang, Y. (2011). The influences of electronic word-ofmouth
Message attractiveness and message Message Trustworthiness on
brand attitude. Asia Pacific Journal of Marketing and Logistics, 23(4), 448–
472. https://doi.org/10.1108/13555851111165020

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Abstract:

The Research is undertaken among chilli and cotton farmers in various villages of Guntur and Prakasam districts of Andhra Pradesh. This study is formulated to analyse perceptions of farmers on knowledge sharing and dissemination practices that are applying in chilli and cotton crop supply chain functions. By this research the researcher made a attempt to assess and evaluate impact of knowledge sharing practices on effectiveness of agriculture supply chain management. The results are elicited by conducting survey among chilli and cotton farmers in different villages in Guntur and Prakasam districts. The survey was executed by selecting farmers purposefully among various regions in Guntur and Prakasam districts. For critical investigation on variables associated with research problem three categories are undertaken i.e. Knowledge sharing practices, Expertise on suppliers and distributors and Knowledge on marketing quality standards. The study results are extracted by analysing and evaluating perceptions of farmers on knowledge sharing practices, knowledge on suppliers and distributors.

Keywords:

Agriculture Supplychain management,Knowledge sharing practices,distributors,marketing quality standards,

Refference:

I. Ch.Narahari (2017) “A Study on knowledge dissemination Among the
employees of ITES (BPO ) Employees”, Journal of Engineering
Development and Research, Volume 5 Issue 2, Pages 1871-1878.
II. Hymavathi, C.H., Koneru, K.(2019). Investors perception towards Indian
commodity market: An empirical analysis with reference to Amaravathi
region of Andhra Pradesh. International Journal of Innovative Technology
and Exploring Engineering. 8(7), pp. 1708-1714.
III. Hymavathi, C., Koneru, K. (2019). Role of perceived risk in mutual funds
selection behavior: An analysis among the selected mutual fund investors.
International Journal of Engineering and Advanced Technology. 8(4), pp.
1913-1920.
IV. Hymavathi, C.H., Koneru, K.(2018). Investors’ awareness towards
commodities market with reference to GUNTUR city, Andhra Pradesh.
International Journal of Engineering and Technology(UAE). 7(2), pp. 1104-
1106.
V. KishanVarma, M.S., Koneru, K., Yedukondalu, D.(2019). Affect of worksite
wellness interventions towards occupational stress. International
VI. Manukonda et al. (2019). What Motivates Students To Attend Guest
Lectures?. The International Journal of Learning in Higher Education.
Volume 26, Issue 1. 23-34.
VII. Neelima, J., Koneru, K.(2019). Assessing the role of organizational culture in
determining the employee performance – empirical evidence from Indian
pharmaceutical sector. International Journal of Innovative Technology and
Exploring Engineering. 8(7), pp. 1701-1707.
VIII. N. Kumar and S. Arul Krishnan(2017) “An Empirical Study on knowledge
sharing Faced by the Employees Across the agriculture departments in
Chennai”, Indian Journal Of Economic Research, Volume 14, Pages 23-36
IX. Sivakoti Reddy, M. (2019). Impact of RSERVQUAL on customer
satisfaction: A comparative analysis between traditional and multi-channel
retailing. International Journal of Recent Technology and Engineering. 8(1),
pp. 2917-2920.
X. Sivakoti Reddy, M., Venkateswarlu, N.(2019). Customer relationship
management practices and their impact over customer purchase decisions: A
study on the selected private sector banks housing finance schemes.
International Journal of Innovative Technology and Exploring Engineering.
8(7), pp. 1720-1728.

XI. Sivakoti Reddy, M., Murali Krishna, S.M.(2019). Influential role of retail
service quality in food and grocery retailing: A comparative study between
traditional and multi-channel retailing. International Journal of Management
and Business Research. 9(2), pp. 68-73.
XII. Sivakoti Reddy, M., Naga Bhaskar, M., Nagabhushan, A. (2016). Saga of
silicon plate: An empirical analysis on the impact of socio economic factors
of farmers on inception of solar plants. International Journal of Control
Theory and Applications. 9(29), pp. 257-266.
XIII. Sivaraman, A(2017) “ A Study on knowledge management practices among
Railway Employees with Special Reference to Thrissur Railway Station”,
International Journal ofSocial Sciences, Volume 8(1), Pages 53-61.
XIV. Suhasini, T., Koneru, K. (2019). Employee engagement through HRD
practices on employee satisfaction and employee loyalty: An empirical
evidence from Indian IT industry.
International Journal of Engineering and Advanced Technology. 8(4), pp.
1788-1794.
XV. Suhasini, T. Koneru, K. (2018). A study on employee engagement driving
factors and their impact over employee satisfaction – An empirical evidence
from Indian it industry. International Journal of Mechanical Engineering and
Technology. 9(4), pp. 725-732.

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Abstract:

In the present study we analyze the farmers’ perception towards adoption of technology such as ITC for better productivity in farming. The considered constructs are adopted from Technology adoption model (TAM). A total sample of 800 farmers from the Guntur district are collected through simple random technique and out of which survey respondents irregular responses are eliminated finally 756 samples are determined for statistical analysis. Chi-square test was performed to determine the association between perceptions and model constructs. Results are reported and discussions are made as per the results and in correlation between results and previous literature and finally, suggestions and future indication for extension of the study are proposed.

Keywords:

Technology,Farming,Ease of Use,Usefulness,Intention,

Refference:

I. ALI, S. (2005). Total Factor Productivity Growth and Agricultural Research and
Extension : An Analysis of Pakistan ’ s Agriculture , 1960 – 1996. The Pakistan
Development Review, 44(4), 729–746.
II. Amin, K., & Li, J. (2016). Applying Farmer Technology Acceptance Model to
Understand Farmers’ Behavioral Intention to use ICT Based Microfinance
Platform: A Comparative analysis between Bangladesh and China. The
Thirteenth Wuhan International Conference on E-Business—IT/IS Technology
for E-Business, (July), 123. https://doi.org/10.13140/RG.2.1.3832.9363
III. Barker, R., Dawe, D., & Inocencio, A. (2003). Economics of Water Productivity
in Managing Water for Agriculture. Economics of Water Productivity in
Agriculture, 19–35.
IV. Hymavathi, C.H., Koneru, K.(2019). Investors perception towards Indian
commodity market: An empirical analysis with reference to Amaravathi region
of Andhra Pradesh. International Journal of Innovative Technology and
Exploring Engineering.8(7), pp. 1708-1714.
V. Hymavathi, C., Koneru, K. (2019). Role of perceived risk in mutual funds
selection behavior: An analysis among the selected mutual fund investors.
International Journal of Engineering and Advanced Technology.8(4), pp. 1913-
1920.
VI. Hymavathi, C.H., Koneru, K.(2018). Investors’ awareness towards commodities
market with reference to GUNTUR city, Andhra Pradesh.International Journal of
Engineering and Technology(UAE). 7(2), pp. 1104-1106.
VII. Jain, P. (2017). Impact of Demographic Factors : Technology Adoption in. SCMS
Journal of Indian Management, 3(September), 93–102.
VIII. Jin, S., Huang, J., Hu, R., Rozelle, S., Jin, S., Huang, J., … Rozelle, S. (2019).
The Creation and Spread of Technology and Total Factor Productivity in China ’
s Agriculture. Agricultural & Applied Economics Association, 84(4), 916–930.
IX. KishanVarma, M.S., Koneru, K., Yedukondalu, D.(2019). Affect of worksite
wellness interventions towards occupational stress. International Journal
of Recent Technology and Engineering.8(1), pp. 2874-2879.
X. Mahadevan, R. (2003). PRODUCTIVITY GROWTH IN INDIAN
AGRICULTURE : THE ROLE OF GLOBALIZATION AND. Asia-Pacific
Development Journal, 10(2), 57–72
XI. Manukonda et al. (2019).What Motivates Students To Attend Guest Lectures?.The International Journal of Learning in Higher Education.Volume 26,
Issue 1. 23-34.
XII. Mittal, S., & Tripathi, G. (2009). Role of Mobile Phone Technology in
Improving. Agricultural Economics Research Review, 22, 451–459.
XIII. Mukherjee, A. N., & Kuroda, Y. (2003). Productivity growth in Indian
agriculture : is there evidence of convergence across states ? Agricultural
Economics, 5150(03), 43–53. https://doi.org/10.1016/S0169-5150(03)00038-0
XIV. Reddy, P. K. (2005). A framework of information technology-based agriculture
information dissemination system to improve crop productivity, 88(12), 1905–
1913.
XV. Shahabinejad, V., & Akbari, A. (2010). Measuring agricultural productivity
growth in Developing Eight. Journal of Development and Agricultural
Economics, 2(9), 326–332.
XVI. Singh, G. (2010). Replacing Rice with Soybean for Sustainable Agriculture in
the Indo-Gangetic Plain of India : Production Technology for Higher
Productivity of Soybean. International Journal of Agricultural Research, 5(5),
259–267. https://doi.org/10.3923/ijar.2010.259.267
XVII. Stiroh, B. K. J. (2019). Information Technology and the U . S . Productivity
Revival : What Do the Industry Data Say ? American Economic Association,
92(5), 1559–1576
XVIII. Sivakoti Reddy, M. (2019).Impact of RSERVQUAL on customer satisfaction: A
comparative analysis between traditional and multi-channel retailing.
International Journal of Recent Technology and Engineering. 8(1), pp. 2917-
2920
XIX. Sivakoti Reddy, M., Venkateswarlu, N.(2019). Customer relationship
management practices and their impact over customer purchase decisions: A
study on the selected private sector banks housing finance schemes. International
Journal of Innovative Technology and Exploring Engineering. 8(7), pp. 1720-
1728
XX. Sivakoti Reddy, M., Murali Krishna, S.M.(2019). Influential role of retail service
quality in food and grocery retailing: A comparative study between traditional
and multi-channel retailing. International Journal of Management and Business
Research. 9(2), pp. 68-73.
XXI. Sivakoti Reddy, M., Naga Bhaskar, M., Nagabhushan, A. (2016).Saga of silicon
plate: An empirical analysis on the impact of socio economic factors of farmers
on inception of solar plants. International Journal of Control Theory and
Applications. 9(29), pp. 257-266.
XXII. Suhasini, T. Koneru, K. (2018). A study on employee engagement driving factors
and their impact over employee satisfaction – An empirical evidence from Indian
it industry.International Journal of Mechanical Engineering and Technology.
9(4), pp. 725-732.

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Abstract:

The Consumer Price Index (CPI) is a measure that examines the weighted average of pricesof a basket of consumergoods and services, such as transportation, food, and medical care. It is calculated by taking pricechanges for each item in the predeterminedbasket of goods and averaging them.The main objective of this study to check howconsumer price index affects the BSE sensex. In this paper null hypothesis is taken and to prove that hull hypothesis is correct for this correlation and regression analysis tools are used for the analysis.

Keywords:

Consumer price Index,Hypothesis,Sensex,

Refference:

I. Sivakoti Reddy, M. (2019). Impact of RSERVQUAL on customer
satisfaction: A comparative analysis between traditional and multi-channel
retailing. International Journal of Recent Technology and Engineering. 8(1),
pp. 2917-2920.
II. Sivakoti Reddy, M., Venkateswarlu, N.(2019). Customer relationship
management practices and their impact over customer purchase decisions: A
study on the selected private sector banks housing finance schemes.
International Journal of Innovative Technology and Exploring Engineering.
8(7), pp. 1720-1728.
III. Sivakoti Reddy, M., Murali Krishna, S.M.(2019). Influential role of retail
service quality in food and grocery retailing: A comparative study between
traditional and multi-channel retailing. International Journal of Management
and Business Research. 9(2), pp. 68-73.
IV. Sivakoti Reddy, M., Naga Bhaskar, M., Nagabhushan, A. (2016). Saga of
silicon plate: An empirical analysis on the impact of socio economic factors
of farmers on inception of solar plants. International Journal of Control
Theory and Applications. 9(29), pp. 257-266.
V. Manukonda et al. (2019). What Motivates Students To Attend Guest
Lectures?. The International Journal of Learning in Higher Education.
Volume 26, Issue 1. 23-34.
VI. Hymavathi, C.H., Koneru, K.(2019). Investors perception towards Indian
commodity market: An empirical analysis with reference to Amaravathi
region of Andhra Pradesh. International Journal of Innovative Technology
and Exploring Engineering. 8(7), pp. 1708-1714.
VII. Hymavathi, C.H., Koneru, K.(2018). Investors’ awareness towards
commodities market with reference to GUNTUR city, Andhra Pradesh.
International Journal of Engineering and Technology(UAE). 7(2), pp. 1104-
1106.
VIII. Hymavathi, C., Koneru, K. (2019). Role of perceived risk in mutual funds
selection behavior: An analysis among the selected mutual fund investors.
International Journal of Engineering and Advanced Technology. 8(4), pp.
1913-1920.
IX. KishanVarma, M.S., Koneru, K., Yedukondalu, D.(2019). Affect of worksite
wellness interventions towards occupational stress. International
Journal of Recent Technology and Engineering. 8(1), pp. 2874-2879.
X. Neelima, J., Koneru, K.(2019). Assessing the role of organizational culture in
determining the employee performance – empirical evidence from Indian
pharmaceutical sector. International Journal of Innovative Technology and
Exploring Engineering. 8(7), pp. 1701-1707.

XI. Suhasini, T., Koneru, K. (2019). Employee engagement through HRD
practices on employee satisfaction and employee loyalty: An empirical
evidence from Indian IT industry.
International Journal of Engineering and Advanced Technology. 8(4), pp.
1788-1794.
XII. Suhasini, T. Koneru, K. (2018). A study on employee engagement driving
factors and their impact over employee satisfaction – An empirical evidence
from Indian it industry. International Journal of Mechanical Engineering and
Technology. 9(4), pp. 725-732.

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Abstract:

Applications of Nanotechnology has widened in diverse fields such as, agrifood processing, food packaging, cosmetics and many more. In this paper we defined a research model constitutes consumers’ willingness to pay for NCPs (Nanotechnology enabled cosmetics products) in fulfillment of physical wellness which is studied from observed variables perceive risk, trust and perceived benefit for the past literature. A total of 139 consumer sample data was taken to conduct the study. It is observed through hierarchical regression that perceived risk is more associated with cosmetics products enabled with nanotechnology and perceived benefit is also a significant predictor i.e., at a benefit forthcoming consumers are comprised to pay for NCPs and followed by trust component in predicting the behavior. It is also observed that consumer’s education qualification (control variable) was having a significant positive association on the behavioral aspect willing to pay for nanotechnology enabled products. Inclusion of a variable educational qualification as control variable the explained variance of the model has increased.

Keywords:

Nanotechnology,wellness,cosmetic products,perceived benefit,perceived risk,trust,

Refference:

I. Hettler, B. (n.d.). Defining wellness: The six dimensional model of wellness. The
National Wellness Institute. Retrieved from
http://www.nationalwellness.org/index.php?id=391&id_tier=381
II. Hymavathi, C.H., Koneru, K.(2019). Investors perception towards Indian
commodity market: An empirical analysis with reference to Amaravathi region of
Andhra Pradesh. International Journal of Innovative Technology and Exploring
Engineering. 8(7), pp. 1708-1714.
III. KishanVarma, M.S., Koneru, K., Yedukondalu, D.(2019). Effect of worksite
wellness interventions towards occupational stress. International Journal of
Recent Technology and Engineering. 8(1), pp. 2874-2879.
IV. Hymavathi, C., Koneru, K. (2019). Role of perceived risk in mutual funds
selection behavior: An analysis among the selected mutual fund investors.
International Journal of Engineering and Advanced Technology. 8(4), pp. 1913-
1920.

V. Hymavathi, C.H., Koneru, K.(2018). Investors’ awareness towards commodities
market with reference to GUNTUR city, Andhra Pradesh. International Journal of
Engineering and Technology(UAE). 7(2), pp. 1104-1106.
VI. Indian cosmetics Industry report (ICIR) 2017. A short perspective document on
the cosmetics retail sector. http://redseer.com/wp-content/uploads/2017/10/118-
Cosmetics-Industry-Report_Final_July2017.pdf. Accessed on May 30th ,2018.
VII. John Besley (2010). Current research on public perceptions of nanotechnology.
Emerging Health Threats Journal, 3:1, 7098, DOI: 10.3402/ehtj.v3i0.7098
VIII. Kim, A.J., Ko, E. (2012). Do social media marketing activities enhance customer
equity?An empirical study of luxury fashion brand. J. Bus. Res. 65 (10) 1480–
1486.
IX. Lisa A. DeLouise (2012). Applications of Nanotechnology in Dermatology,
Journal of Investigative Dermatology (2012) 132, 964–975
X. Nunnally, J.C.(1978). Psychometric Theory, 2nd ed., McGraw-Hill, New York,
NY.
XI. NSDC & KPMG, (2017). “Human Resources and Skill Requirements in Beauty
and Wellness Sector”. Retrieved from
http://www.nsda.gov.in/skill%20gap%20report/sector%20skill%20gap%20report
/Beauty_and_Wellness.pdf , Vol. 4. Accessed on march 10, 2018.
XII. Priyanka Singh &Arun Nanda (2012). Nanotechnology in cosmetics: a boon or
bane?, Toxicological & Environmental Chemistry, 94:8, 1467-1479, DOI:
10.1080/02772248.2012.723482
XIII. Pastrana, H., Avila, A. & Tsai, C.S.J. Nanoethics (2018). Nanomaterials in
Cosmetic Products: the Challenges with regard to Current Legal Frameworks and
Consumer Exposure. Springer Netherlands, 1871-4757, DOI
https://doi.org/10.1007/s11569-018-0317-x
XIV. Roosen, Jutta&Bieberstein, Andrea &Blanchemanche, Sandrine & Goddard,
Ellen &Marette, Stephan &Vandermoere, Frédéric. (2015). Trust and willingness
to pay for nanotechnology food. Food Policy. 52. 10.1016/j.foodpol.2014.12.004.
XV. Siegrist, M. (2000). The influence of trust and perceptions of risks and benefits
on the acceptance of gene technology. Risk Analysis, 20, 195–203.
XVI. Sivakoti Reddy, M. (2019). Impact of RSERVQUAL on customer satisfaction: A
comparative analysis between traditional and multi-channel retailing.
International Journal of Recent Technology and Engineering. 8(1), pp. 2917-
2920.
XVII. Sivakoti Reddy, M., Venkateswarlu, N.(2019). Customer relationship
management practices and their impact over customer purchase decisions: A
study on the selected private sector banks housing finance schemes. International
Journal of Innovative Technology and Exploring Engineering. 8(7), pp. 1720-
1728.

XVIII. Sivakoti Reddy, M., Murali Krishna, S.M.(2019). Influential role of retail service
quality in food and grocery retailing: A comparative study between traditional
and multi-channel retailing. International Journal of Management and Business
Research. 9(2), pp. 68-73.
XIX. Sivakoti Reddy, M., Naga Bhaskar, M., Nagabhushan, A. (2016). Saga of silicon
plate: An empirical analysis on the impact of socio economic factors of farmers
on inception of solar plants. International Journal of Control Theory and
Applications. 9(29), pp. 257-266.
XX. Suhasini, T., Koneru, K. (2019). Employee engagement through HRD practices
on employee satisfaction and employee loyalty: An empirical evidence from
Indian IT industry.International Journal of Engineering and Advanced
Technology. 8(4), pp. 1788-1794.
XXI. Suhasini, T. Koneru, K. (2018). A study on employee engagement driving factors
and their impact over employee satisfaction – An empirical evidence from Indian
it industry. International Journal of Mechanical Engineering and Technology.
9(4), pp. 725-732.

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Abstract:

This paper tries to investigate the role of ethics in managing organization. This study is divided into three parts, Firstly, the introduction of ethics in management context, secondly, its relevance and challenges in implementing ethics in any institutions and lastly, the ways to get rid of challenges with the help of model in step wise construction.

Keywords:

Business,ethics,workplace,

Refference:

I. Ahad Faramarz GharaMalaki, “professional ethic in civilization of Iran &
Islam”, 2008, Anvar Danish Pub.
II. Dr. Princi Gupta and Nisha Singh A Comparative Study of the Strategies and
Lessons of Two Great Indian Epics: Mahabharata and Ramayana, ISSN
2250-0588, Volume 9, April 2019
III. GhasemVaseghi “The Lessons of ethic Management”, 2005, Amir Kabir
PUB.
IV. HasanKamali,” ManifestatImam of Imam Ali ‘s Management”, 2001,
Modaber pub.
V. Nisha Singh, Dr.Princi Gupta A Study on Effects of Safety and Welfare
Measures on the Motivation of Employees with respect to Balrampur Chini
Mills Limited, International Journal of Research in Engineering, IT and
Social Sciences, ISSN 2250-0588.
VI. Sharma Dr.Gaurab Kumar, Singh Nisha,” Indo-US Trade & Defence
Relations: Opportunities & Challenges for Narendra Modi Government”
April 2019, 4th International Conference On Recent Trends in Humanities,
Technology,
VII. Shames Afagh Yavari, “Professional ethic in Management”2007, Fra pub.

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Abstract:

Online retail growth drivers are many in number but it all depends on the extent of shopper’s traffic and choice of preference, to achieve this, online stores need to improve on its productivity by ensuring high level of conversion rate from casual visitors to patron customers. This conversion is possible by impacting the patronage behaviour using the variables within the control of the on line retailers. From online shoppers’ perspective, apparel may be a risky product to buy in any one of the online shop due to the uncertainty of apparel quality and non suitability of the various dimensions expected by the shoppers. There are various behavioural theories to explain how an individual forms his intentions, and how intentions relate to actions. Among them the most widely used is multi-attribute model developed by fishbone and ajzen in the year of 1975 i.e., Theory of Reasoned Action and after few years(1985, 1991) ajzen was come up with addition of TRA i.e Theory of Planned Behaviour. The primary purpose of this research study was to identify and investigate the factors and proposed suitable model that affect on-line apparel shoppers’ store patronage behaviour. To attain these objectives, researcher used two diverse tools, i.e., SPSS &AMOS was used for dimension model analysis and structural equation model to test the anticipated hypothesized model.

Keywords:

Shoppers’ Patronage Behaviour,Online Apparel Retailing,Theory of Reasoned Action,Theory of Planned Behaviour,

Refference:

I. Allard, T., Babin, B.J. and Chebat, J.C. (2009), “When income matters:
Customers evaluation of shopping malls’ hedonic and utilitarian orientation”,
Journal of Retail Consumer Service, Vol. 16, pp. 40–49.
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social attribution In L. Berkowitz (Ed.,), Advances in experimental social
psychology (Vol. 7, pp. l-101). New York: Academic Press.
III. Bilgihan, A. (2016). Gen Y customer loyalty in online shopping: An
integrated model of trust, user experience and branding. Computers in Human
Behavior, 61, 103- 113.
IV. Bilgihan, A. (2016). Gen Y customer loyalty in online shopping: An
integrated model of trust, user experience and branding. Computers in Human
Behavior, 61, 103- 113.
V. Davis, L., Wang, S., &Lindridge, A. (2008). Culture influences on emotional
responses to on-line store atmospheric cues. Journal of Business Research,
61(8), 806–812.
VI. Dawson, S., Bloch, P.H., and Ridgway, N.M. (1990), “Shopping motives,
emotional states, and Retail outcomes”, Journal of Retailing, Vol. 66, No. 4,
pp. 408-427.
VII. Garbarino E, Strabilevitz M (2004). Gender Differences in the Perceived Risk
of Buying Online and the Effects of Receiving a Site Recommendation. J.
Bus. Res. 57: 768-775.

VIII. Gefen, D., Straub, D. W., and Boudreau, M.-C. .Structural Equation
Modeling and Regression: Guidelines for Research
Practice,.Communications of the AIS (4:7), 2000, pp. 1-70.
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Abstract:

The banking sector in India plays a vital role in the economic growth of the country. Hence, the performance of banks has got a decisive role in controlling the pace of economic development of the whole nation. Performance of banks, in turn, depends on the performance of their human resources (HR) – the most sensitive and most valuable among all resources of an organization. Effective management of HR along with proper adoption and utilization of technological advances particularly those in the field of Information and Communication Technology, (ICT) has become an imperative for banks for their survival and growth. Likewise, thrust on the promotion of bank products particularly using modern philosophies like e-CRM side by side with provision of excellent quality customer service is another imperative. At the centre of all these lies Human Resources (HR); because a well-trained and techno-savvy workforce alone can provide customer service matching with the expectations of today’s discerning customers. As India’s banking sector is passing through a highly turbulent world characterized by VUCA (Volatility, Uncertainty, Complexity, Ambiguity), this paper seeks to study the relative performance of the Old generation Private sector Banks (OPBs) based in Kerala with a focus on their HR productivity and allied HR-related performance parameters.

Keywords:

Old Private sector Banks (OPBs),ICT,CRM,HRM,Employee Productivity,

Refference:

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Journal of Analytical Chemistry, 47, 49-53.

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5, 894-902.
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Governance”, International Journal of Supply Chain Management, Vol 7, No
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2015.1-10.

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Abstract:

In this paper, the key generators generated by using (Brüer generator, Geffe generator, and Linear generator), then improved these key generators (Brüerand Geffe). In this research was the focus on the frequency test and then compares the outputs with results in a chi-square.

Keywords:

Cryptography,Stream Cipher,Frequency,LFSR,

Refference:

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Abstract:

In this paper dealt with estimating the reliability in the (S-S) stress-strength of Kumaraswamy function distribution using different estimation methods, Maximum likelihood, Moment method, Shrinkage method depend on to Monte Carlo simulation Comparisons between estimation methods have been using mean square error criteria.

Keywords:

Reliability,Stress-Strength (S-S),Kumaraswamy distribution,Maximum likelihood estimator,Moment estimator and Shrinkage estimator,

Refference:

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