MARKETINGPROBLEMS OF BANANA CULTIVATORS – AN EMPIRICAL ANALYSIS

Authors:

K. Siva NageswaraRao,B.Suneetha,M.Venkataramanaiah ,Ch.MadhaviLatha,

DOI NO:

https://doi.org/10.26782/jmcms.2020.09.00015

Keywords:

Banana bunch – Demand and supply,Fixation of prices, storage facilities,Middlemen commitment for offering prices,Awareness of insurance services,

Abstract

The study is an attempt to present the selected respondent of the banana cultivators in the Guntur district. More specifically, it analyses on the low price fixed on banana bunches, storage facilities to banana bunches, lack of information about the demand and supply of banana bunches, middlemen commitment for offering prices, awareness of insurance services for the banana cultivators, and other related problems faced by the banana cultivators.

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