Journal Vol – 14 No -5, October 2019

Abstract:

Andhra Pradesh’s bifurcation in 2014 required the creation of an ew capital–and presented a unique opportunity to draft a blue print for a city that could be a model for urban development across India and around the world. To begin the journey from farmland to world-class city, more than 24,000 farmers and other land owners in 29 villages near Vijayawada and Guntur agreedtopool217sqkmwherethenewcapitalwillbebuiltfromthegroundup.

Keywords:

Agriculture,Food processing,Amaravathi,Value chain,Food Parks,

Refference:

I. Hymavathi C.H, Koneru K(2019). Investor’s perception towards Indian
commodity market: An empirical analysis with reference to Amaravathi region
of Andhra Pradesh. International Journal of Innovative Technology and
Exploring Engineering. 8(7), pp. 1708-1714.
II. Hymavathi C, Koneru K (2019). Role of perceived risk in mutual funds
selection behavior: An analysis among the selected mutual fund investors.
International Journal of Engineering and Advanced Technology. 8(4), pp. 1913-
1920.
III. Hymavathi C.H, Koneru K(2018). Investors’ awareness towards commodities
market with reference to GUNTUR city, Andhra Pradesh. International Journal
of Engineering and Technology (UAE). 7(2), pp. 1104-1106.,
IV. KishanVarma M.S, Koneru K, Yedukondalu D (2019). Effect of worksite
wellness interventions towards occupational stress. International Journal of
Recent Technology and Engineering. 8(1), pp. 2874-2879.
V. Koneru K (2018). Stress at work place and its impact on employee performance.
International Journal of Engineering and Technology (UAE). 7(2), pp. 1066-
1071.
VI. Manukonda et al. (2019). What Motivates Students To Attend Guest Lectures?.
The International Journal of Learning in Higher Education. Volume 26, Issue 1.
23-34.
VII. Neelima J, Koneru K(2019). Assessing the role of organizational culture in
determining the employee performance – empirical evidence from Indian
pharmaceutical sector. International Journal of Innovative Technology and
Exploring Engineering. 8(7), pp. 1701-1707.
VIII. Sivakoti Reddy, M. (2019). Impact of RSERVQUAL on customer satisfaction:
A comparative analysis between traditional and multi-channel retailing.
International Journal of Recent Technology and Engineering. 8(1), pp. 2917-
2920.
IX. Sivakoti Reddy M, Venkateswarlu N(2019). Customer relationship management
practices and their impact over customer purchase decisions: A study on the
selected private sector banks housing finance schemes. International Journal of
Innovative Technology and Exploring Engineering. 8(7), pp. 1720-1728.
X. Sivakoti Reddy M, Murali Krishna S.M(2019). Influential role of retail service
quality in food and grocery retailing: A comparative study between traditional
and multi-channel retailing. International Journal of Management and Business
Research. 9(2), pp. 68-73.

XI. Sivakoti Reddy M, Naga Bhaskar M, Nagabhushan A (2016). Saga of silicon
plate: An empirical analysis on the impact of socio economic factors of farmers
on inception of solar plants. International Journal of Control Theory and
Applications. 9(29), pp. 257-266.
XII. Suhasini T, Koneru K (2019). Employee engagement through HRD practices on
employee satisfaction and employee loyalty: An empirical evidence from Indian
IT industry. International Journal of Engineering and Advanced Technology.
8(4), pp. 1788-1794.
XIII. Suhasini T, Koneru K (2018). A study on employee engagement driving factors
and their impact over employee satisfaction – An empirical evidence from
Indian it industry. International Journal of Mechanical Engineering and
Technology. 9(4), pp. 725-732.
XIV. Y. V. Rao and SrinivasaRaoBudde Banking Technology Innovations in India:
Enhancing Customer Value and Satisfaction. Indian Journal of Science and
Technology, Vol 8(33), DOI: 10.17485/ijst/2015/v8i33/78280, December
2015.1-10.

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Abstract:

Now days, there is radical evolution in banking sector which results into the emergence of numerous banks that keep the customers in a dilemma in preferring a bank over the other. In the present research workfactors, which determine the customer’s choice of preference to a bank while opening an account is studied? As customers have their own sense of tastes, preferences towards products and services. This study analyzes what the customer is thinking that, which factor is most important to him/her while opening an account in a specific bank. The present study has surveyed more than 250 respondents. The results stresses on the various factors like Online banking, Mobile banking, Credit and debit card services, and Number of ATM booths available and many more other factors.

Keywords:

Selecting of a Bank, factors,banking sector,Principle component analysis,

Refference:

I. Almossawi, M. (2001). Bank selection criteria employed by college students
in Bahrain: an empirical analysis. International journal of bank marketing,
19(3), 115-125. https://doi.org/10.1108/02652320110388540.
II. Andrew, K. (1990). Bank marketing in a changing world. International
Journal of Bank Marketing, 8(5), 2-56.
III. Boyd, W. L., Leonard, M., & White, C. (1994). Customer preferences for
financial services: an analysis. International Journal of Bank
Marketing, 12(1), 9-15.
IV. Jamal, A., &Naser, K. (2003). Factors influencing customer satisfaction in
the retail banking sector in Pakistan. International Journal of commerce and
management, 13(2), 29-53.
V. Katircioglu, S. T., Tumer, M., & Kılınccedil, C. (2011). Bank selection
criteria in the banking industry: An empirical investigation from customers in
Romanian cities. African Journal of Business Management, 5(14), 5551-
5558. DOI: 10.5897/AJBM11.408.
VI. Nielsen, J. F., Terry, C., &Trayler, R. M. (1998). Business banking in
Australia: a comparison of expectations. International Journal of Bank
Marketing, 16(6), 253-263.
VII. Rehman, H. U., & Ahmed, S. (2008). An empirical analysis of the
determinants of bank selection in Pakistan: A customer view. Pakistan
Economic and Social Review, 147-160.
VIII. Thornton, J., & White, L. (2001). Customer orientations and usage of
financial distribution channels. Journal of services Marketing, 15(3), 168-
185.

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Abstract:

Our strategic importance related to age and retention of employees is an organization this is important because not only the most talented and the best competitors, but also to protect the long-term benefits for themselves and for the people. Human Resources are a very valuable resource for any organization, and for any organization around the world. Therefore, it is not necessary to take the stairs for the wise of heart, to maintain the norm that gives life. HR organizations can effectively help stop important customers. The church branch of the Commercial Bank of Ethiopia, Hawassa, and intensely lives in a particular way, is headed down by competition, effort and billing risk. This study examined the effectiveness of sensitive HRM practical knowledge of TV retention in the branches of the Commercial Bank of Ethiopia in Hawassa. Specifically, life development opportunities, work environment, work-life balance, and employee engagement were rewarded for retention of impacted developers. Section of the plan with another follow-up study becomes Hawassa his cross. The study was conducted in 10 branches in the city of Hawassa. General sample, all employees. Stratified random sampling was used to select a selective sample of 156 employees out of 260; only 150 interviewers received six (6) poorly completed answers or less in the analysis. The total of 150 questionnaires used is 96.16%. Movement, keep an employee. When the balance between work and private life, and the participation of young people, human resource management workers to seek more accessions of new things, things that have been discussed before, then this competition can only not be maintained long. Improve the retention of employees on the banks of the river is recommended as a developer, to acquire them, please pay attention to the human momentum. If banks offer a certain degree of flexibility to reconcile life and compensation of employees, you employ them. It is also recommended that banks join forces and unite with academic research universities and other institutions to address issues that derive from the best solution for human resource management. In the future, other researchers are trying to estimate the duration of practices that affect retention. Bed, lighter should also be used for some commercial banks and banks after that, comparative studies, the effectiveness of HRM practices.

Keywords:

Employee Retention,Work- Life Balance,Employee Engagement,Compensation,Competitive Advantage,Flexibility,Talented Employees Pool,

Refference:

I. Akila, D. A (2012). A study on employee retention among executives at BGR
energy system LTD, Chennai. International journal of marketing, financial
services and management research, (9).
II. Armstrong, M. (2010). A Handbook of Human Resource Management
Practice. 10th Edition. Kogan Page Limited.
III. Bagga, G. (2013).”How to keep the talent you have got”. Human resource
management international digests, Vol.21 NO. 1 2013, pp. 3-4.
IV. Beauregard, T. A., & Henry, L. C. (2009). Making the link between work-life
balance practices and organizational performance. Human Resource
Management Review, 19(1), 9-22.
V. Boomer Authority. (2009). Competitive Strategies for a World Class
Workforce. Retrieved fromhttp://boomerauthority.ning.com.

VI. Central Statistical Agency of Ethiopia (2007). Census of population in
Ethiopia ,http://www.worldstatesmen.org/Ethiopia-Regions.html.
VII. Clarke, M., Koch, L., and Hill E. (2004). “The work–family interface:
Differentiating balance and fit”, Family and Consumer Sciences
ResearchJournal, 33(2).
VIII. Deery, M. (2008). Talent management, work-life balance and retention
strategies. International Journal of Contemporary Hospitality Management,
20(7), 792-806.
IX. Earle, H. A. (2003). Building a workplace of choice: Using the work
environment to attract and retention. Journal of Facilities Management, 2(3),
244- 257.
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survey of the Americanmanufacturing workforce. Retrieved from:
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retention in Nigeria’s manufacturing industries. International journal of
scientific and engineering research, 5(2).
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RSM
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38(1), 37-45.
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XVI. Heinemann, R. (2007). Implementing Total Reward Strategies. Society for
Human Resource Management Press, USA.
XVII. Hong, E. N. C., Hao, L. Z., Kumar, R., Ramendran, C., and Kadiresan, V.
(2012). An effectiveness of human resource management practices on
employee retention in institute of higher learning: A regression analysis.
International Journal of Business Research and Management, 3(2), 60-79.
XVIII. Kroon, B &Freese, G. (2013). “Can HR practices retain flex workers with
their agency”. International Journal of Manpower Vol. 34 No. 8, 2013 pp.
899-917.
XIX. Kyndt, N. G., Duchy, F., &Baert, H. (2010). “Influence of learning and
working climate on the retention of talented employees”. Journal of
Workplace Learning Vol. 23 No. 1, 2011 pp. 35-55.
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Business Sense ,
www.interactionassociates.com/ideas/2007/05/developing_high_employee_engagement_makes_good_business_sense.php
XXI. Lockwood NR (2007). ʹLeveraging employee engagement for competitive
advantage: HR’s strategic roleʹ, Society for Human Resource Management Quarterly, 1/4.
XXII. McGladrey. Website: www.cfo.com/whitepapers/index.cfm/displaywhitepaper/
XXIII. Mackey WH, Schneider B (2008a). ʹThe meaning of employee engagementʹ,
Industrial and Organizational Psychology, 1, 3–30.
XXIV. Margaret Deery,(2008).” Talent management, work-life balance and retention
strategies: International Journal of Contemporary Hospitality Management
Vol. 20 No. 7, 2008 pp. 792-806.
XXV. Marko’s, S., &Sridevi, M. S. (2010). Employee engagement: the key to
improving performance international. Journal of Business and Management, 5(12), 89-96.
XXVI. Mehdi Hussein, GholamrezaMehdizadehJorjatki (2010). “Quality of work
life(QWL) and its relationship with performance”, University Of Firouzkouh Branch, Tehran.
XXVII. Manukonda et al. (2019).What Motivates Students To Attend Guest
Lectures?.The International Journal of Learning in Higher Education.Volume
26, Issue 1. 23-34.
XXVIII. Neelima, J., Koneru, K.(2019). Assessing the role of organizational culture in
determining the employee performance – empirical evidence from Indian
pharmaceutical sector.International Journal of Innovative Technology and
Exploring Engineering. 8(7), pp. 1701-1707.
XXIX. Ongori, H. (2008). A review of the Literature on Employee Turnover. African
Journal of Business Management, 1(3), 1-54.
XXX. Perez, M. (2008). Turnover Intent. A dissertation submitted to the
Department of Strategies and Human Resource Management. University of
Zurich.
XXXI. Richman, A. (2006). Everyone wants an engaged workforce how can you
create it? Work span, 49, 36-39.
XXXII. Right Management (2006). Measuring True Employee Engagement, Right
Management.
XXXIII. Saks, A. M. (2006). Antecedents and consequences of employee engagement.
Journal of Managerial Psychology, 21(7) 600-619.
XXXIV. Snell, S., &. Bohlander, G. (2007). Training and development: managing
human resources. (14th Ed.). Manson, Ohio: South-Western.
XXXV. Sivakoti Reddy, M. (2019).Impact of RSERVQUAL on customer
satisfaction: A comparative analysis between traditional and multi-channel
retailing. International Journal of Recent Technology and Engineering. 8(1),
pp. 2917-2920.

XXXVI. Sivakoti Reddy, M., Venkateswarlu, N.(2019). Customer relationship
management practices and their impact over customer purchase decisions: A
study on the selected private sector banks housing finance schemes.
International Journal of Innovative Technology and Exploring Engineering.
8(7), pp. 1720-1728.
XXXVII. Sivakoti Reddy, M., Murali Krishna, S.M.(2019). Influential role of retail
service quality in food and grocery retailing: A comparative study between
traditional and multi-channel retailing. International Journal of Management
and Business Research. 9(2), pp. 68-73.
XXXVIII. Sivakoti Reddy, M., Naga Bhaskar, M., Nagabhushan, A. (2016).Saga of
silicon plate: An empirical analysis on the impact of socio economic factors
of farmers on inception of solar plants. International Journal of Control
Theory and Applications. 9(29), pp. 257-266.
XXXIX. Suhasini, T., Koneru, K. (2019).Employee engagement through HRD
practices on employee satisfaction and employee loyalty: An empirical
evidence from Indian IT industry. International Journal of Engineering and
Advanced Technology.8(4), pp. 1788-1794.
XL. Suhasini, T., Koneru, K. (2018).A study on employee engagement driving
factors and their impact over employee satisfaction – An empirical evidence
from Indian it industry. International Journal of Mechanical Engineering and
Technology.9(4), pp. 725-732.
XLI. Truss, K., Soane, E., Edwards, C. Y. L., Wisdom, K., Croll, A., & Burnett. J.
(2006). Working Life: Employee Attitudes and Engagement 2006. London,
CIPD.
XLII. Walsh, K., &Taylor, M. (2007).Developing in-house careers and retaining
management talent. Cornell Hotel and Restaurant Administration Quarterly,
48(2), 163-82.
XLIII. Watson Wyatt (2007). Playing to Win in a Global Economy: Global
Strategic Rewards Report and United States Findings, Watson Wyatt
Worldwide.
XLIV. Winter ton, J. (2011). A conceptual model of Labour Turnover and Retention.
Human Resource Development International, 7(3).
XLV. Y. V. Rao and SrinivasaRaoBudde.Banking Technology Innovations in India:
EnhancingCustomer Value and Satisfaction.Indian Journal of Science and
Technology, Vol 8(33), DOI: 10.17485/ijst/2015/v8i33/78280, December
2015.1-10.

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Abstract:

In today’s business scenario people around the world are coming closer due to technological advancement. Apart from this different organization to face the competition are investigating the best way to have a best human resource by hiring and keeping able and efficient workforce for a longer period . So strategically diversity in workforce is a value adding HR function which able to enhance the allround performance of an organization. But due tosocietal inequities, religious and cultural differences, it seems to be difficult to managing diversity and makes it a complex and unique HR issue in India. One more fact is that out of total diverse workforce 30 to 32% workforce is female workforce. Even though they are getting considerable recognition at organizations, still their quantity at managerial positions is very far from male workforce, (Both in top and middle level) is growing , but in a slow rate. Still the female employee percentage in decision making position is increase lesser rate as compared to the past years. Most of the time they are feeling pressure and sometime forced to work in an environment which is highly controlled and dominated by male employees. Such kind of circumstances and practices is creating an environment thatminimizing their scope to move their career path toward the higher level .this paper is an attempt brings clear attitude towards gender diversities, theirobstacles and the strategies adopted to solve this problem by various industrial sectors India.

Keywords:

Gender diversity,Diversity Management programs and practices,Male dominated society,Discriminationobstacles,,

Refference:

I. Alvesson, M. (2003), Beyondneopositivists, romantics, and localists: A
reflexive approach to interviews in organizational research. Academy of
Management Review, 28(1), 13-33.
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Organizational Competitiveness”, Academy of Management, Vol. 5 (3),
pp.45-56.
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Materials. Thousand Oaks: Sage Publications
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cPersonnelManagement”,25(3),pp.351-367
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Worldwide Segregation of Women and Men. Available from: http://
www.sup.org/books/title/?id=1416.
VIII. Joana Marinova, J.P., Chantal, R. (2010), Gender Diversity and Firm
Performance: Evidence from Dutch and Danish Boardrooms. Retrieved from
Utrecht School of Economics.

IX. Kundu, S C and Turan, M S, (1999). “Managing Cultural Diversity in Future
Organizations”, The Journal of Indian Management and Strategy, Vol. 4 (1),
pp.61-7210..
X. McKinsey, J.C.C. (2012), Introduction to the Theory of Games. Courier
Corporation
XI. Nieva, V.F., Gutek, B.A. (1980), Sex effects on evaluation. Academy of
Management Review, 5, 267-276.
XII. Oleary, B.J. and Weathington (2006), “Beyond the Business Case for
Diversity”, Employee Response Rights Journal, 18, pp. 283- 292
XIII. Qureshi, M.I., Rasli, A.M., Zaman, K. (2014), A new trilogy to understand
the relationship among organizational climate, workplace bullying and
employee health. Arab Economic and Business Journal, 9(2), 133-146.
XIV. Simons, R. (1992), Parental role strains, salience of parental identity and
gender differences in psychological distress. Journal of Health and Social
Behaviour, 33, 25-35.
XV. Sivakoti Reddy, M., Venkateswarlu, N.(2019). Customer relationship
management practices and their impact over customer purchase decisions: A
study on the selected private sector banks housing finance schemes.
International Journal of Innovative Technology and Exploring Engineering.
8(7), pp. 1720-1728.
XVI. Sivakoti Reddy, M., Murali Krishna, S.M.(2019). Influential role of retail
service quality in food and grocery retailing: A comparative study between
traditional and multi-channel retailing. International Journal of Management
and Business Research. 9(2), pp. 68-73.
XVII. Thoits, P.A. (1992), Identity structures and psychological well-being: Gender
and marital status comparisons. Social Psychology Quarterly, 55(3), 236-256
XVIII. Thomas Kochan., KaterinaBezrukova, Robin Ely, Susan Jackson, Aparna
Joshi, Karen Jehn, Jonathan Leonard, David Levine, and David Thomas.
(2003), “The Effects of Diversity on Business Performance: Report of the
Diversity Research Network”, Human Resource Management, spring, Vol 42
(1), pp.3-21
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and psychological distress: A longitudinal study of married women. Journal
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XXI. Zaman, K., Qureshi, M., Bhatti, M. (2011), The impact of culture and gender
on leadership behaviour: Higher education andmanagement. Management
Science Letters, 1(4), 531-540

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Abstract:

India has made its place in the top 100 clubs on Ease of Doing Business(EoDB) and has gradually occupied the first rank in Greenfield FDI. There has been an increase in its inward and outward FDI. However through the gap between the two has been narrowing sharply over the years, yet it has remained a net recipient of FDI for all the years. While the inward FDI shows its attractiveness as a destination for global investment, its OFDI reflects its capability of venturing out into the global market and make a global presence. India has not only shown an increase in its OFDI but has reflected some unique features like major investment in developed and sophisticated destination countries rather than its neighbour developing countries, the same sectors appearing as its major inward and outward investment field reflecting the underlying link between the two with the roles played by factors like liberal government FDI policies, market size, the development status of these sectors etc. This paper seeks to empirically analyse the inward and OFDI of India with respect to its status, direction, composition and future prospects.

Keywords:

FDI,Global,Greenfield,Investment,Outward,

Refference:

I. Holtbrugge, Dirk and Heidi Kreppel(2012): Determinants of Outward
Foreign Direct Investment from BRIC Countries: An Explorative Study.
International Journal of Emerging Markets, vol.7(1),pp.4-30.
doi:org/10.1108/17468801211197897.
II. Indian Investment Abroad-Overseas Direct Investment by Indian
Companies.www.ibef.org,April 2019.
III. Kishan Varma, M.S., Koneru, K., Yedukondalu, D.(2019). Affect of worksite
wellness interventions towards occupational stress. International
Journal of Recent Technology and Engineering. 8(1), pp. 2874-2879.
IV. Knoerich, Jan(2017): How does Outward FDI Contribute to Economic
Development in Less Advanced Home Countries?. Oxford Development
Studies,vol.45(4),pp.443-459. doi:10.1080/13600818.2017.1283009.
V. Lin, Feng Jyh and Ching Wei Ho(2018): The Knowledge of Entry Mode
Decision for Small and Medium Enterprises, Journal of Innovation and
Knowledge,vol4,pp.32-37.
VI. Massand, A.B and Gopalakrishna B.V.(2017): Determinants of Bank Foreign
Direct Investment Inflow in India: A Dynamic Panel Data Approach. IIM
Kozhikode Society and Management Review.vol.6(1).pp.13-22.Sage
Publication.
VII. Manukonda et al. (2019). What Motivates Students To Attend Guest
Lectures?. The International Journal of Learning in Higher Education.
Volume 26, Issue 1. 23-34.
VIII. ODI Factsheet, April 2016 to March 2019.Department of Economic Affairs,
Ministry of Finance, GOI.
IX. Sivakoti Reddy, M. (2019). Impact of RSERVQUAL on customer
satisfaction: A comparative analysis between traditional and multi-channel
retailing. International Journal of Recent Technology and Engineering. 8(1),
pp. 2917-2920.
X. Sivakoti Reddy, M., Venkateswarlu, N.(2019). Customer relationship
management practices and their impact over customer purchase decisions: A
study on the selected private sector banks housing finance schemes.
International Journal of Innovative Technology and Exploring Engineering.
8(7), pp. 1720-1728.
XI. Vide, Romana Korez, Patrick Voller and Vito Bobek(2014): Foreign Direct
Investment Location Choice Factors: Some Evidence for Brazil. Management
Dynamics in Knowledge Economy.vol.2(3),pp.424-439.

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Abstract:

When any merger or acquisition takes place, the motive is mainly on financial gain through market or technology capitalisation. A merger always brings with it a lot of structural changes in the newly formed organisation. The main stakeholders, apart from the Board of Directors include customers, employees, creditors and suppliers. The employees are involved in the process, throughout the entire journey and its aftermath. The state of the employees during and after the mergers is not the same. The employees would be in a state of insecurity and apprehension about their positions and future. Any merger would have its impact on the work culture and employee satisfaction. It is necessary to understand the employee’s perspective on mergers. This research is focussing on the case of a recent merger in the IT industry. The spin off merger of HPE with CSC had resulted in a new company, DXC Technology. The study has conducted a review of the merger, with emphasis on its impact on the employees and has been conducted in the Chennai division of DXC.

Keywords:

Mergers,Spin off,Employee perspective,DXC Technology,

Refference:

I. Cartwright, S., & Cooper, C. L. (1995). Organizational marriage:“hard”
versus “soft” issues?. Personnel Review, 24(3), 32-42.
II. Fairfield-Sonn, J. W., Ogilvie, J. R., & Del Vecchio, G. A. (2002).Mergers,
Acquisitions and Long-Term Employee Attitudes. Journal of Business &
Economic Studies, 8(2), 1–16. Retrieved from
http://scholar.google.com/scholar?hl=en&btnG=Search&q=intitle:Mergers,+
Acquisitions+and+Long-Term+Employee+Attitudes#2
III. Haberberg, A. and Rieple, A. (2001), The Strategic Management
ofOrganisations, Prentice Hall, Upper Saddle River, NJ.
IV. Hymavathi, C.H., Koneru, K.(2018). Investors’ awareness towards
commodities market with reference to GUNTUR city, Andhra
Pradesh.International Journal of Engineering and Technology(UAE). 7(2),
pp. 1104-1106.
V. Lawlor, J. (2013). Employee perspectives on the post-integration stage of a
micro-merger. Personnel Review, 42(6), 704–723.
https://doi.org/10.1108/PR-06-2012-0096
VI. Manukonda et al. (2019).What Motivates Students To Attend Guest
Lectures?.The International Journal of Learning in Higher Education.Volume
26, Issue 1. 23-34.
VII. Sivakoti Reddy, M. (2019).Impact of RSERVQUAL on customer
satisfaction: A comparative analysis between traditional and multi-channel
retailing. International Journal of Recent Technology and Engineering. 8(1),
pp. 2917-2920.

VIII. Sivakoti Reddy, M., Venkateswarlu, N.(2019). Customer relationship
management practices and their impact over customer purchase decisions: A
study on the selected private sector banks housing finance schemes.
International Journal of Innovative Technology and Exploring Engineering.
8(7), pp. 1720-1728.
IX. Suhasini, T. Koneru, K. (2018). A study on employee engagement driving
factors and their impact over employee satisfaction – An empirical evidence
from Indian it industry. International Journal of Mechanical Engineering and
Technology.9(4), pp. 725-732.

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Abstract:

This analysis in white paper explains in detail the nature of the company. The tools provide information that is widely used in the financial analysis of the reasons. A ratio expresses relationship between one number to the other as per the book written by wixon, kell and Bedford, a ratio “is an expression of the quantitative relationship between two numbers”. In other words ratio is the value obtained by dividing one number by the other To demonstrates the process of balance sheet analysis system described in this company diary firm.

Keywords:

Accounting Ratios,Annual Reports,Visa Steel Limited,Financial Performance,Steel Industry,

Refference:

I. Hymavathi, C.H., Koneru, K.(2018). Investors’ awareness towards
commodities market with reference to GUNTUR city, Andhra Pradesh.
International Journal of Engineering and Technology (UAE). 7(2), pp. 1104-
1106.
II. Manukonda et al. (2019). What Motivates Students To Attend Guest
Lectures?. The International Journal of Learning in Higher Education.
Volume 26, Issue 1. 23-34.
III. Sivakoti Reddy, M. (2019). Impact of RSERVQUAL on customer
satisfaction: A comparative analysis between traditional and multi-channel
retailing. International Journal of Recent Technology and Engineering. 8(1),
pp. 2917-2920.

IV. Sivakoti Reddy, M., Venkateswarlu, N.(2019). Customer relationship
management practices and their impact over customer purchase decisions: A
study on the selected private sector banks housing finance schemes.
International Journal of Innovative Technology and Exploring Engineering.
8(7), pp. 1720-1728.
V. Srivastava.R.M, financial Management (Management & Policy), Published
by: Meenapandey Himalaya publishing house, Edition-2009.
VI. Sivakoti Reddy, M., Murali Krishna, S.M.(2019). Influential role of retail
service quality in food and grocery retailing: A comparative study between
traditional and multi-channel retailing. International Journal of Management
and Business Research. 9(2), pp. 68-73.
VII. Sivakoti Reddy, M., Naga Bhaskar, M., Nagabhushan, A. (2016). Saga of
silicon plate: An empirical analysis on the impact of socio economic factors
of farmers on inception of solar plants. International Journal of Control
Theory and Applications. 9(29), pp. 257-266.
VIII. Suhasini, T., Koneru, K. (2019). Employee engagement through HRD
practices on employee satisfaction and employee loyalty: An empirical
evidence from Indian IT industry.
International Journal of Engineering and Advanced Technology. 8(4), pp.
1788-1794.
IX. Suhasini, T. Koneru, K. (2018). A study on employee engagement driving
factors and their impact over employee satisfaction – An empirical evidence
from Indian it industry.
International Journal of Mechanical Engineering and Technology. 9(4), pp.
725-732.
X. SuhindraBhat, Financial management Principles and Paractice. Published by
Anuragjain for Excel Books, Secound Edition, 2008.
XI. Verma.KK, Financial Accounting and Analysis, Published by Anurag Jain
for Excel Books, 2008.

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Abstract:

Consumer awareness towards the environment and preference for more environmentally safe products is growing steadily around the world. This shift in consumer thinking levels has led to birth of a new category of consumers – The Sustainable Consumers”. Thus, sustainable production and consumption have gained prominence and are changing the consumption patterns of people. The shift towards green lifestyle is more among the youngsters. Thus, the study aims at determining the factors that led the young consumers towards the path of sustainable consumption. The factors that were under investigation in this study were consumer beliefs, Health consciousness, Environmental awareness and perceived quality. The data has been collected from 300 youngsters in different areas of Hyderabad.

Keywords:

Sustainable consumption,environmentally safe products,Green purchasing behavior,

Refference:

I. Hymavathi, C.H., Koneru, K.(2019). Investors perception towards Indian
commodity market: An empirical analysis with reference to Amaravathi
region of Andhra Pradesh. International Journal of Innovative Technology
and Exploring Engineering. 8(7), pp. 1708-1714
II. Hymavathi, C.H., Koneru, K.(2018). Investors’ awareness towards
commodities market with reference to GUNTUR city, Andhra Pradesh.
International Journal of Engineering and Technology(UAE). 7(2), pp. 1104-
1106.
III. Hymavathi, C., Koneru, K. (2019). Role of perceived risk in mutual funds
selection behavior: An analysis among the selected mutual fund investors.
International Journal of Engineering and Advanced Technology. 8(4), pp.
1913-1920.
IV. Kishan Varma, M.S., Koneru, K., Yedukondalu, D.(2019). Affect of worksite
wellness interventions towards occupational stress. International Journal
of Recent Technology and Engineering. 8(1), pp. 2874-2879.
V. Lakshmi Narahari, C., Koneru, K. (2018). Stress at work place and its impact
on employee performance. International Journal of Engineering and
Technology(UAE). 7(2), pp. 1066-1071.
VI. Manukonda et al. (2019). What Motivates Students To Attend Guest
Lectures?. The International Journal of Learning in Higher Education.
Volume 26, Issue 1. 23-34.
VII. Neelima, J., Koneru, K.(2019). Assessing the role of organizational culture in
determining the employee performance – empirical evidence from Indian
pharmaceutical sector. International Journal of Innovative Technology and
Exploring Engineering. 8(7), pp. 1701-1707.
VIII. Sivakoti Reddy, M. (2019). Impact of RSERVQUAL on customer
satisfaction: A comparative analysis between traditional and multi-channel
retailing. International Journal of Recent Technology and Engineering. 8(1),
pp. 2917-2920.
IX. Sivakoti Reddy, M., Venkateswarlu, N.(2019). Customer relationship
management practices and their impact over customer purchase decisions: A
study on the selected private sector banks housing finance schemes.
International Journal of Innovative Technology and Exploring Engineering.
8(7), pp. 1720-1728.

X. Sivakoti Reddy, M., Murali Krishna, S.M.(2019). Influential role of retail
service quality in food and grocery retailing: A comparative study between
traditional and multi-channel retailing. International Journal of Management
and Business Research. 9(2), pp. 68-73.
XI. Sivakoti Reddy, M., Naga Bhaskar, M., Nagabhushan, A. (2016). Saga of
silicon plate: An empirical analysis on the impact of socio economic factors
of farmers on inception of solar plants. International Journal of Control
Theory and Applications. 9(29), pp. 257-266.
XII. Suhasini, T., Koneru, K. (2019). Employee engagement through HRD
practices on employee satisfaction and employee loyalty: An empirical
evidence from Indian IT industry. International Journal of Engineering and
Advanced Technology. 8(4), pp. 1788-1794.
XIII. Suhasini, T., Koneru, K. (2018). A study on employee engagement driving
factors and their impact over employee satisfaction – An empirical evidence
from Indian it industry. International Journal of Mechanical Engineering and
Technology. 9(4), pp. 725-732.
XIV. Y. V. Rao and Srinivasa Rao Budde. Banking Technology Innovations in
India: Enhancing Customer Value and Satisfaction. Indian Journal of Science
and Technology, Vol 8(33), DOI: 10.17485/ijst/2015/v8i33/78280, December
2015.1-10.

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Abstract:

It is must to a marketer to indulge his self to identify that what consumers percept about the companies advertisement message credibility and as well as what factor in that message would influences them most. By intensive literature review the three higher order factors as part of message source credibility are considered in the present study they are message trustworthiness, message expertness and message attractiveness. An empirical examination was performed through a survey by considering the sample size of 139 respondents who purchase apparels. Descriptive and inferential statistical techniques are performed such as factor analysis and multiple regressions and also consumer’s educational qualification was determined as control variable. Observations are presented and discussions are made as per the results.

Keywords:

Constructs source credibility,Endorser credibility,Message appeal,Grocery items purchase intention,

Refference:

I. CARE Ratings Limited. (2019). Indian Readymade Garments ( Apparel ) Industry Overview.
Retrieved from http://www.careratings.com/upload/NewsFiles/Studies/Indian
Ready Made Garments (Apparel) Industry.pdf
II. Ferle, C. La, & Choi, S. M. (2001). The Importance of Perceived Message
Expertness in South Korean Advertising. Journal of Current Issues and
Research in Advertising, 27, 29–46.

III. Flanagin, A. J., Metzger, M. J., Pure, R., Markov, A., & Hartsell, E. (2014).
Mitigating risk in ecommerce transactions: Perceptions of information
credibility and the role of user-generated ratings in product quality and
purchase intention. Electronic Commerce Research, 1, 1–23.
https://doi.org/10.1007/s10660-014-9139-2
IV. Goldsmith, R. E., Lafferty, B. A., Newell, S. J., Taylor, P., Goldsmith, R. E.,
Lafferty, B. A., & Newell, S. J. (2019). Advertisements and Brands The
Impact of Corporate Credibility and Celebrity Credibility on Consumer
Reaction to Advertisements and Brands. Journal of Advertising, 29(3), 43–
54.
V. Hymavathi, C.H., Koneru, K.(2019). Investors perception towards Indian
commodity market: An empirical analysis with reference to Amaravathi
region of Andhra Pradesh. International Journal of Innovative Technology
and Exploring Engineering.8(7), pp. 1708-1714.
VI. Hymavathi, C.H., Koneru, K.(2018). Investors’ awareness towards
commodities market with reference to GUNTUR city, Andhra
Pradesh.International Journal of Engineering and Technology(UAE). 7(2),
pp. 1104-1106.
VII. Hymavathi, C., Koneru, K. (2019). Role of perceived risk in mutual funds
selection behavior: An analysis among the selected mutual fund investors.
International Journal of Engineering and Advanced Technology.8(4), pp.
1913-1920.
VIII. KishanVarma, M.S., Koneru, K., Yedukondalu, D.(2019). Affect of worksite
wellness interventions towards occupational stress. International Journal
of Recent Technology and Engineering.8(1), pp. 2874-2879.
IX. Lafferty, B. A., & Goldsmith, R. E. (1999). How Influential are Corporate
Credibility and Endorser Attractiveness When Innovators React to
Advertisements for a New High- Technology Product ? Corporate Reputation
Review Volume, 7(1), 24–36.
X. Manukonda et al. (2019).What Motivates Students To Attend Guest
Lectures?.The International Journal of Learning in Higher Education.Volume
26, Issue 1. 23-34.
XI. Neelima, J., Koneru, K.(2019). Assessing the role of organizational culture in
determining the employee performance – empirical evidence from Indian
pharmaceutical sector.International Journal of Innovative Technology and
Exploring Engineering. 8(7), pp. 1701-1707.
XII. Sivakoti Reddy, M. (2019).Impact of RSERVQUAL on customer
satisfaction: A comparative analysis between traditional and multi-channel
retailing. International Journal of Recent Technology and Engineering. 8(1),
pp. 2917-2920.

XIII. Sivakoti Reddy, M., Venkateswarlu, N.(2019). Customer relationship
management practices and their impact over customer purchase decisions: A
study on the selected private sector banks housing finance schemes.
International Journal of Innovative Technology and Exploring Engineering.
8(7), pp. 1720-1728.
XIV. Sivakoti Reddy, M., Murali Krishna, S.M.(2019). Influential role of retail
service quality in food and grocery retailing: A comparative study between
traditional and multi-channel retailing. International Journal of Management
and Business Research. 9(2), pp. 68-73.
XV. Sivakoti Reddy, M., Naga Bhaskar, M., Nagabhushan, A. (2016).Saga of
silicon plate: An empirical analysis on the impact of socio economic factors
of farmers on inception of solar plants. International Journal of Control
Theory and Applications. 9(29), pp. 257-266.
XVI. Suhasini, T., Koneru, K. (2019).Employee engagement through HRD
practices on employee satisfaction and employee loyalty: An empirical
evidence from Indian IT industry. International Journal of Engineering and
Advanced Technology. 8(4), pp. 1788-1794.
XVII. Suhasini, T. Koneru, K. (2018). A study on employee engagement driving
factors and their impact over employee satisfaction – An empirical evidence
from Indian it industry.International Journal of Mechanical Engineering and
Technology. 9(4), pp. 725-732.
XVIII. Wu, P. C. S., & Wang, Y. (2011). The influences of electronic word-ofmouth
Message attractiveness and message Message Trustworthiness on
brand attitude. Asia Pacific Journal of Marketing and Logistics, 23(4), 448–
472. https://doi.org/10.1108/13555851111165020

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Abstract:

The Research is undertaken among chilli and cotton farmers in various villages of Guntur and Prakasam districts of Andhra Pradesh. This study is formulated to analyse perceptions of farmers on knowledge sharing and dissemination practices that are applying in chilli and cotton crop supply chain functions. By this research the researcher made a attempt to assess and evaluate impact of knowledge sharing practices on effectiveness of agriculture supply chain management. The results are elicited by conducting survey among chilli and cotton farmers in different villages in Guntur and Prakasam districts. The survey was executed by selecting farmers purposefully among various regions in Guntur and Prakasam districts. For critical investigation on variables associated with research problem three categories are undertaken i.e. Knowledge sharing practices, Expertise on suppliers and distributors and Knowledge on marketing quality standards. The study results are extracted by analysing and evaluating perceptions of farmers on knowledge sharing practices, knowledge on suppliers and distributors.

Keywords:

Agriculture Supplychain management,Knowledge sharing practices,distributors,marketing quality standards,

Refference:

I. Ch.Narahari (2017) “A Study on knowledge dissemination Among the
employees of ITES (BPO ) Employees”, Journal of Engineering
Development and Research, Volume 5 Issue 2, Pages 1871-1878.
II. Hymavathi, C.H., Koneru, K.(2019). Investors perception towards Indian
commodity market: An empirical analysis with reference to Amaravathi
region of Andhra Pradesh. International Journal of Innovative Technology
and Exploring Engineering. 8(7), pp. 1708-1714.
III. Hymavathi, C., Koneru, K. (2019). Role of perceived risk in mutual funds
selection behavior: An analysis among the selected mutual fund investors.
International Journal of Engineering and Advanced Technology. 8(4), pp.
1913-1920.
IV. Hymavathi, C.H., Koneru, K.(2018). Investors’ awareness towards
commodities market with reference to GUNTUR city, Andhra Pradesh.
International Journal of Engineering and Technology(UAE). 7(2), pp. 1104-
1106.
V. KishanVarma, M.S., Koneru, K., Yedukondalu, D.(2019). Affect of worksite
wellness interventions towards occupational stress. International
VI. Manukonda et al. (2019). What Motivates Students To Attend Guest
Lectures?. The International Journal of Learning in Higher Education.
Volume 26, Issue 1. 23-34.
VII. Neelima, J., Koneru, K.(2019). Assessing the role of organizational culture in
determining the employee performance – empirical evidence from Indian
pharmaceutical sector. International Journal of Innovative Technology and
Exploring Engineering. 8(7), pp. 1701-1707.
VIII. N. Kumar and S. Arul Krishnan(2017) “An Empirical Study on knowledge
sharing Faced by the Employees Across the agriculture departments in
Chennai”, Indian Journal Of Economic Research, Volume 14, Pages 23-36
IX. Sivakoti Reddy, M. (2019). Impact of RSERVQUAL on customer
satisfaction: A comparative analysis between traditional and multi-channel
retailing. International Journal of Recent Technology and Engineering. 8(1),
pp. 2917-2920.
X. Sivakoti Reddy, M., Venkateswarlu, N.(2019). Customer relationship
management practices and their impact over customer purchase decisions: A
study on the selected private sector banks housing finance schemes.
International Journal of Innovative Technology and Exploring Engineering.
8(7), pp. 1720-1728.

XI. Sivakoti Reddy, M., Murali Krishna, S.M.(2019). Influential role of retail
service quality in food and grocery retailing: A comparative study between
traditional and multi-channel retailing. International Journal of Management
and Business Research. 9(2), pp. 68-73.
XII. Sivakoti Reddy, M., Naga Bhaskar, M., Nagabhushan, A. (2016). Saga of
silicon plate: An empirical analysis on the impact of socio economic factors
of farmers on inception of solar plants. International Journal of Control
Theory and Applications. 9(29), pp. 257-266.
XIII. Sivaraman, A(2017) “ A Study on knowledge management practices among
Railway Employees with Special Reference to Thrissur Railway Station”,
International Journal ofSocial Sciences, Volume 8(1), Pages 53-61.
XIV. Suhasini, T., Koneru, K. (2019). Employee engagement through HRD
practices on employee satisfaction and employee loyalty: An empirical
evidence from Indian IT industry.
International Journal of Engineering and Advanced Technology. 8(4), pp.
1788-1794.
XV. Suhasini, T. Koneru, K. (2018). A study on employee engagement driving
factors and their impact over employee satisfaction – An empirical evidence
from Indian it industry. International Journal of Mechanical Engineering and
Technology. 9(4), pp. 725-732.

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Abstract:

In the present study we analyze the farmers’ perception towards adoption of technology such as ITC for better productivity in farming. The considered constructs are adopted from Technology adoption model (TAM). A total sample of 800 farmers from the Guntur district are collected through simple random technique and out of which survey respondents irregular responses are eliminated finally 756 samples are determined for statistical analysis. Chi-square test was performed to determine the association between perceptions and model constructs. Results are reported and discussions are made as per the results and in correlation between results and previous literature and finally, suggestions and future indication for extension of the study are proposed.

Keywords:

Technology,Farming,Ease of Use,Usefulness,Intention,

Refference:

I. ALI, S. (2005). Total Factor Productivity Growth and Agricultural Research and
Extension : An Analysis of Pakistan ’ s Agriculture , 1960 – 1996. The Pakistan
Development Review, 44(4), 729–746.
II. Amin, K., & Li, J. (2016). Applying Farmer Technology Acceptance Model to
Understand Farmers’ Behavioral Intention to use ICT Based Microfinance
Platform: A Comparative analysis between Bangladesh and China. The
Thirteenth Wuhan International Conference on E-Business—IT/IS Technology
for E-Business, (July), 123. https://doi.org/10.13140/RG.2.1.3832.9363
III. Barker, R., Dawe, D., & Inocencio, A. (2003). Economics of Water Productivity
in Managing Water for Agriculture. Economics of Water Productivity in
Agriculture, 19–35.
IV. Hymavathi, C.H., Koneru, K.(2019). Investors perception towards Indian
commodity market: An empirical analysis with reference to Amaravathi region
of Andhra Pradesh. International Journal of Innovative Technology and
Exploring Engineering.8(7), pp. 1708-1714.
V. Hymavathi, C., Koneru, K. (2019). Role of perceived risk in mutual funds
selection behavior: An analysis among the selected mutual fund investors.
International Journal of Engineering and Advanced Technology.8(4), pp. 1913-
1920.
VI. Hymavathi, C.H., Koneru, K.(2018). Investors’ awareness towards commodities
market with reference to GUNTUR city, Andhra Pradesh.International Journal of
Engineering and Technology(UAE). 7(2), pp. 1104-1106.
VII. Jain, P. (2017). Impact of Demographic Factors : Technology Adoption in. SCMS
Journal of Indian Management, 3(September), 93–102.
VIII. Jin, S., Huang, J., Hu, R., Rozelle, S., Jin, S., Huang, J., … Rozelle, S. (2019).
The Creation and Spread of Technology and Total Factor Productivity in China ’
s Agriculture. Agricultural & Applied Economics Association, 84(4), 916–930.
IX. KishanVarma, M.S., Koneru, K., Yedukondalu, D.(2019). Affect of worksite
wellness interventions towards occupational stress. International Journal
of Recent Technology and Engineering.8(1), pp. 2874-2879.
X. Mahadevan, R. (2003). PRODUCTIVITY GROWTH IN INDIAN
AGRICULTURE : THE ROLE OF GLOBALIZATION AND. Asia-Pacific
Development Journal, 10(2), 57–72
XI. Manukonda et al. (2019).What Motivates Students To Attend Guest Lectures?.The International Journal of Learning in Higher Education.Volume 26,
Issue 1. 23-34.
XII. Mittal, S., & Tripathi, G. (2009). Role of Mobile Phone Technology in
Improving. Agricultural Economics Research Review, 22, 451–459.
XIII. Mukherjee, A. N., & Kuroda, Y. (2003). Productivity growth in Indian
agriculture : is there evidence of convergence across states ? Agricultural
Economics, 5150(03), 43–53. https://doi.org/10.1016/S0169-5150(03)00038-0
XIV. Reddy, P. K. (2005). A framework of information technology-based agriculture
information dissemination system to improve crop productivity, 88(12), 1905–
1913.
XV. Shahabinejad, V., & Akbari, A. (2010). Measuring agricultural productivity
growth in Developing Eight. Journal of Development and Agricultural
Economics, 2(9), 326–332.
XVI. Singh, G. (2010). Replacing Rice with Soybean for Sustainable Agriculture in
the Indo-Gangetic Plain of India : Production Technology for Higher
Productivity of Soybean. International Journal of Agricultural Research, 5(5),
259–267. https://doi.org/10.3923/ijar.2010.259.267
XVII. Stiroh, B. K. J. (2019). Information Technology and the U . S . Productivity
Revival : What Do the Industry Data Say ? American Economic Association,
92(5), 1559–1576
XVIII. Sivakoti Reddy, M. (2019).Impact of RSERVQUAL on customer satisfaction: A
comparative analysis between traditional and multi-channel retailing.
International Journal of Recent Technology and Engineering. 8(1), pp. 2917-
2920
XIX. Sivakoti Reddy, M., Venkateswarlu, N.(2019). Customer relationship
management practices and their impact over customer purchase decisions: A
study on the selected private sector banks housing finance schemes. International
Journal of Innovative Technology and Exploring Engineering. 8(7), pp. 1720-
1728
XX. Sivakoti Reddy, M., Murali Krishna, S.M.(2019). Influential role of retail service
quality in food and grocery retailing: A comparative study between traditional
and multi-channel retailing. International Journal of Management and Business
Research. 9(2), pp. 68-73.
XXI. Sivakoti Reddy, M., Naga Bhaskar, M., Nagabhushan, A. (2016).Saga of silicon
plate: An empirical analysis on the impact of socio economic factors of farmers
on inception of solar plants. International Journal of Control Theory and
Applications. 9(29), pp. 257-266.
XXII. Suhasini, T. Koneru, K. (2018). A study on employee engagement driving factors
and their impact over employee satisfaction – An empirical evidence from Indian
it industry.International Journal of Mechanical Engineering and Technology.
9(4), pp. 725-732.

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Abstract:

The Consumer Price Index (CPI) is a measure that examines the weighted average of pricesof a basket of consumergoods and services, such as transportation, food, and medical care. It is calculated by taking pricechanges for each item in the predeterminedbasket of goods and averaging them.The main objective of this study to check howconsumer price index affects the BSE sensex. In this paper null hypothesis is taken and to prove that hull hypothesis is correct for this correlation and regression analysis tools are used for the analysis.

Keywords:

Consumer price Index,Hypothesis,Sensex,

Refference:

I. Sivakoti Reddy, M. (2019). Impact of RSERVQUAL on customer
satisfaction: A comparative analysis between traditional and multi-channel
retailing. International Journal of Recent Technology and Engineering. 8(1),
pp. 2917-2920.
II. Sivakoti Reddy, M., Venkateswarlu, N.(2019). Customer relationship
management practices and their impact over customer purchase decisions: A
study on the selected private sector banks housing finance schemes.
International Journal of Innovative Technology and Exploring Engineering.
8(7), pp. 1720-1728.
III. Sivakoti Reddy, M., Murali Krishna, S.M.(2019). Influential role of retail
service quality in food and grocery retailing: A comparative study between
traditional and multi-channel retailing. International Journal of Management
and Business Research. 9(2), pp. 68-73.
IV. Sivakoti Reddy, M., Naga Bhaskar, M., Nagabhushan, A. (2016). Saga of
silicon plate: An empirical analysis on the impact of socio economic factors
of farmers on inception of solar plants. International Journal of Control
Theory and Applications. 9(29), pp. 257-266.
V. Manukonda et al. (2019). What Motivates Students To Attend Guest
Lectures?. The International Journal of Learning in Higher Education.
Volume 26, Issue 1. 23-34.
VI. Hymavathi, C.H., Koneru, K.(2019). Investors perception towards Indian
commodity market: An empirical analysis with reference to Amaravathi
region of Andhra Pradesh. International Journal of Innovative Technology
and Exploring Engineering. 8(7), pp. 1708-1714.
VII. Hymavathi, C.H., Koneru, K.(2018). Investors’ awareness towards
commodities market with reference to GUNTUR city, Andhra Pradesh.
International Journal of Engineering and Technology(UAE). 7(2), pp. 1104-
1106.
VIII. Hymavathi, C., Koneru, K. (2019). Role of perceived risk in mutual funds
selection behavior: An analysis among the selected mutual fund investors.
International Journal of Engineering and Advanced Technology. 8(4), pp.
1913-1920.
IX. KishanVarma, M.S., Koneru, K., Yedukondalu, D.(2019). Affect of worksite
wellness interventions towards occupational stress. International
Journal of Recent Technology and Engineering. 8(1), pp. 2874-2879.
X. Neelima, J., Koneru, K.(2019). Assessing the role of organizational culture in
determining the employee performance – empirical evidence from Indian
pharmaceutical sector. International Journal of Innovative Technology and
Exploring Engineering. 8(7), pp. 1701-1707.

XI. Suhasini, T., Koneru, K. (2019). Employee engagement through HRD
practices on employee satisfaction and employee loyalty: An empirical
evidence from Indian IT industry.
International Journal of Engineering and Advanced Technology. 8(4), pp.
1788-1794.
XII. Suhasini, T. Koneru, K. (2018). A study on employee engagement driving
factors and their impact over employee satisfaction – An empirical evidence
from Indian it industry. International Journal of Mechanical Engineering and
Technology. 9(4), pp. 725-732.

View Download

Abstract:

Applications of Nanotechnology has widened in diverse fields such as, agrifood processing, food packaging, cosmetics and many more. In this paper we defined a research model constitutes consumers’ willingness to pay for NCPs (Nanotechnology enabled cosmetics products) in fulfillment of physical wellness which is studied from observed variables perceive risk, trust and perceived benefit for the past literature. A total of 139 consumer sample data was taken to conduct the study. It is observed through hierarchical regression that perceived risk is more associated with cosmetics products enabled with nanotechnology and perceived benefit is also a significant predictor i.e., at a benefit forthcoming consumers are comprised to pay for NCPs and followed by trust component in predicting the behavior. It is also observed that consumer’s education qualification (control variable) was having a significant positive association on the behavioral aspect willing to pay for nanotechnology enabled products. Inclusion of a variable educational qualification as control variable the explained variance of the model has increased.

Keywords:

Nanotechnology,wellness,cosmetic products,perceived benefit,perceived risk,trust,

Refference:

I. Hettler, B. (n.d.). Defining wellness: The six dimensional model of wellness. The
National Wellness Institute. Retrieved from
http://www.nationalwellness.org/index.php?id=391&id_tier=381
II. Hymavathi, C.H., Koneru, K.(2019). Investors perception towards Indian
commodity market: An empirical analysis with reference to Amaravathi region of
Andhra Pradesh. International Journal of Innovative Technology and Exploring
Engineering. 8(7), pp. 1708-1714.
III. KishanVarma, M.S., Koneru, K., Yedukondalu, D.(2019). Effect of worksite
wellness interventions towards occupational stress. International Journal of
Recent Technology and Engineering. 8(1), pp. 2874-2879.
IV. Hymavathi, C., Koneru, K. (2019). Role of perceived risk in mutual funds
selection behavior: An analysis among the selected mutual fund investors.
International Journal of Engineering and Advanced Technology. 8(4), pp. 1913-
1920.

V. Hymavathi, C.H., Koneru, K.(2018). Investors’ awareness towards commodities
market with reference to GUNTUR city, Andhra Pradesh. International Journal of
Engineering and Technology(UAE). 7(2), pp. 1104-1106.
VI. Indian cosmetics Industry report (ICIR) 2017. A short perspective document on
the cosmetics retail sector. http://redseer.com/wp-content/uploads/2017/10/118-
Cosmetics-Industry-Report_Final_July2017.pdf. Accessed on May 30th ,2018.
VII. John Besley (2010). Current research on public perceptions of nanotechnology.
Emerging Health Threats Journal, 3:1, 7098, DOI: 10.3402/ehtj.v3i0.7098
VIII. Kim, A.J., Ko, E. (2012). Do social media marketing activities enhance customer
equity?An empirical study of luxury fashion brand. J. Bus. Res. 65 (10) 1480–
1486.
IX. Lisa A. DeLouise (2012). Applications of Nanotechnology in Dermatology,
Journal of Investigative Dermatology (2012) 132, 964–975
X. Nunnally, J.C.(1978). Psychometric Theory, 2nd ed., McGraw-Hill, New York,
NY.
XI. NSDC & KPMG, (2017). “Human Resources and Skill Requirements in Beauty
and Wellness Sector”. Retrieved from
http://www.nsda.gov.in/skill%20gap%20report/sector%20skill%20gap%20report
/Beauty_and_Wellness.pdf , Vol. 4. Accessed on march 10, 2018.
XII. Priyanka Singh &Arun Nanda (2012). Nanotechnology in cosmetics: a boon or
bane?, Toxicological & Environmental Chemistry, 94:8, 1467-1479, DOI:
10.1080/02772248.2012.723482
XIII. Pastrana, H., Avila, A. & Tsai, C.S.J. Nanoethics (2018). Nanomaterials in
Cosmetic Products: the Challenges with regard to Current Legal Frameworks and
Consumer Exposure. Springer Netherlands, 1871-4757, DOI
https://doi.org/10.1007/s11569-018-0317-x
XIV. Roosen, Jutta&Bieberstein, Andrea &Blanchemanche, Sandrine & Goddard,
Ellen &Marette, Stephan &Vandermoere, Frédéric. (2015). Trust and willingness
to pay for nanotechnology food. Food Policy. 52. 10.1016/j.foodpol.2014.12.004.
XV. Siegrist, M. (2000). The influence of trust and perceptions of risks and benefits
on the acceptance of gene technology. Risk Analysis, 20, 195–203.
XVI. Sivakoti Reddy, M. (2019). Impact of RSERVQUAL on customer satisfaction: A
comparative analysis between traditional and multi-channel retailing.
International Journal of Recent Technology and Engineering. 8(1), pp. 2917-
2920.
XVII. Sivakoti Reddy, M., Venkateswarlu, N.(2019). Customer relationship
management practices and their impact over customer purchase decisions: A
study on the selected private sector banks housing finance schemes. International
Journal of Innovative Technology and Exploring Engineering. 8(7), pp. 1720-
1728.

XVIII. Sivakoti Reddy, M., Murali Krishna, S.M.(2019). Influential role of retail service
quality in food and grocery retailing: A comparative study between traditional
and multi-channel retailing. International Journal of Management and Business
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Abstract:

This paper tries to investigate the role of ethics in managing organization. This study is divided into three parts, Firstly, the introduction of ethics in management context, secondly, its relevance and challenges in implementing ethics in any institutions and lastly, the ways to get rid of challenges with the help of model in step wise construction.

Keywords:

Business,ethics,workplace,

Refference:

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Abstract:

Online retail growth drivers are many in number but it all depends on the extent of shopper’s traffic and choice of preference, to achieve this, online stores need to improve on its productivity by ensuring high level of conversion rate from casual visitors to patron customers. This conversion is possible by impacting the patronage behaviour using the variables within the control of the on line retailers. From online shoppers’ perspective, apparel may be a risky product to buy in any one of the online shop due to the uncertainty of apparel quality and non suitability of the various dimensions expected by the shoppers. There are various behavioural theories to explain how an individual forms his intentions, and how intentions relate to actions. Among them the most widely used is multi-attribute model developed by fishbone and ajzen in the year of 1975 i.e., Theory of Reasoned Action and after few years(1985, 1991) ajzen was come up with addition of TRA i.e Theory of Planned Behaviour. The primary purpose of this research study was to identify and investigate the factors and proposed suitable model that affect on-line apparel shoppers’ store patronage behaviour. To attain these objectives, researcher used two diverse tools, i.e., SPSS &AMOS was used for dimension model analysis and structural equation model to test the anticipated hypothesized model.

Keywords:

Shoppers’ Patronage Behaviour,Online Apparel Retailing,Theory of Reasoned Action,Theory of Planned Behaviour,

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