Journal Vol – 14 No -5, October 2019

Abstract:

Banking is a dynamic sector and, as such, high-quality client service is invaluable for clients to grow and retain.The purpose of the study is to examine the differences in complaint behaviour in context of service recovery failure (Double Deviation) and its effect on complaint behaviour. 114 respondents of sample were selected by random sampling technique to obtain responses in form of well designed questionnaire.Results revealed that new customers are involving more in private actions and defection than the loyal customers in context of double deviation and all the three dimensions magnitude of service failure, recovery strategies, and satisfaction with service recovery have an effect on complaint behaviour. Further this paper consists of implications and future scope for researchers.

Keywords:

Complaint Behaviour,Double Deviation,New and Loyal Customers,Banking Sector,

Refference:

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consumer complaining behaviour in double deviation scenarios: the
banking services, The Service Industries Journal, 29:12, 1659-1668,”
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purchase behaviour: Theoretical & empirical analyses. International
Journal of Psychological Studies, 2(1), 44-54.
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encounter: Diagnosing favorable and unfavorable incidents. Journal of
Marketing, 54(January), 71–84.
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customer complaints to the firm and subsequent exit behavior.
Advances in Consumer Research, 22, 94-100.
V. Boutaibi, L. S. (2014). What determines consumers’ complaint
behavior after purchasing an inappropriate or defective financial retail
product? (Unpublished master thesis). Erasmus Universiteit Rotterdam,
Netherlands
VI. Broadbridge, A., & Marshall, J. (1995) Consumer complaint
behaviour: The case of electrical goods. International Journal of Retail
& Distribution Management, 23(9), 8-18.
http://dx.doi.org/10.1108/09590559510098663.

VII. Davidow, M. (2003) Organizational responses to customer complaints:
What works and whatdoesn’t. Journal of Service Research, 5(3), 225–
250.”
VIII. Ennew, C &Shoefer, K. (2004), Service Failure and Service Recovery
in Tourism: Areview, The Tourist: A Psychological Perspective, Raj.”
IX. Fisher, A. (2001), ‘‘Winning the battle for customers’’, Journal of
Financial Service Marketing,Vol. 6 No. 1, pp. 77-83.”
X. Hart, C.W.L., Heskett, J.L., &Sasser, W.E., Jr. (1990) the profitable art
of service recovery Harvard Business Review, 68(4), 148–157.”
XI. Hess, R.L., Jr., Ganesan, S., & Klein, N.M. (2003) Service failure and
recovery: The impact ofrelationship factors on customer satisfaction.
Journal of the Academy of Marketing Science,31(2), 127–145.”
XII. Hymavathi, C.H., Koneru, K.(2018). Investors’ awareness towards
commodities market with reference to GUNTUR city, Andhra Pradesh.
International Journal of Engineering and Technology(UAE). 7(2), pp.
1104-1106.
XIII. Hymavathi, C.H., Koneru, K.(2019). Investors perception towards
Indian commodity market: An empirical analysis with reference to
Amaravathi region of Andhra Pradesh. International Journal of
Innovative Technology and Exploring Engineering. 8(7), pp. 1708-
1714.
XIV. Hymavathi, C., Koneru, K. (2019). Role of perceived risk in mutual
funds selection behavior: An analysis among the selected mutual fund
investors. International Journal of Engineering and Advanced
Technology. 8(4), pp. 1913-1920.
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and double deviation scenarios. The Service Industries Journal, 19(2),
69–82.
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expectations for service recovery. Journal of the Academy of
Marketing Science, 22(1), 52–61.
XVII. KishanVarma, M.S., Koneru, K., Yedukondalu, D.(2019). Affect of
worksite wellness interventions towards occupational stress.
International Journal of Recent Technology and Engineering. 8(1), pp.
2874-2879.

XVIII. Kruger, L., & Mostert, P. G. (2014) The influence of relationship
intention on cell phone users’ attitudes towards complaining and
complaint behaviour, Southern African Business Review, 18, 35-63.
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value, satisfaction, loyalty and switching costs: an illustration from a
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XXVII. Neelima, J., Koneru, K.(2019). Assessing the role of organizational
culture in determining the employee performance – empirical evidence
from Indian pharmaceutical sector. International Journal of Innovative
Technology and Exploring Engineering. 8(7), pp. 1701-1707.
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meta-analysis of the empirical evidence. Journal of the Academy of
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evaluations of service complaint experiences: Implications for
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from the auditee’s vantage point: Avoiding cognitive dissonance. Isaca
Journal, 3, 1-4.
XXXII. Sivakoti Reddy, M. (2019). Impact of RSERVQUAL on customer
satisfaction: A comparative analysis between traditional and multichannel
retailing. International Journal of Recent Technology and
Engineering. 8(1), pp. 2917-2920.
XXXIII. Sivakoti Reddy, M., Venkateswarlu, N.(2019). Customer relationship
management practices and their impact over customer purchase
decisions: A study on the selected private sector banks housing finance
schemes. International Journal of Innovative Technology and
Exploring Engineering. 8(7), pp. 1720-1728.
XXXIV. Sivakoti Reddy, M., Murali Krishna, S.M.(2019). Influential role of
retail service quality in food and grocery retailing: A comparative
study between traditional and multi-channel retailing. International
Journal of Management and Business Research. 9(2), pp. 68-73.
XXXV. Sivakoti Reddy, M., Naga Bhaskar, M., Nagabhushan, A. (2016). Saga
of silicon plate: An empirical analysis on the impact of socio economic
factors of farmers on inception of solar plants. International Journal of
Control Theory and Applications. 9(29), pp. 257-266.
XXXVI. Suhasini, T., Koneru, K. (2019). Employee engagement through HRD
practices on employee satisfaction and employee loyalty: An empirical
evidence from Indian IT industry.
International Journal of Engineering and Advanced Technology. 8(4),
pp. 1788-1794.
XXXVII. Suhasini, T. Koneru, K. (2018). A study on employee engagement
driving factors and their impact over employee satisfaction – An
empirical evidence from Indian it industry.
International Journal of Mechanical Engineering and Technology. 9(4),
pp. 725-732.

 

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Abstract:

Employee Relations are born out of “employment relationship” in an industrial setting. It is the Industry which provides the environment for employee relations. The Production and Productivity depends upon the type of Employee Relations in an organization. The overall performance of an Organization is effects when there is existence of Positive Employee Relations. The Internal Communication system, Trust among the employees, Best HR/ IR Policies by management, leadership style of the management, Goals of the individuals as well as organization are key factors to affect the relations. There are certain evidences in the literature to engendering the high motivation among the employee so the firm. Hence, the current study emphasized to assess the mediating role of employee motivation over the employee performance in the organizations. The researcher collected 888 samples from RastreeyaIspat Nigam Limited, Visakhapatnam to test the proposed model in this research paper. The respondents profile is explained by using the descriptive statistics such as mean and standard deviation. The proposed hypotheses of the model are tested by using Hayes (2016) mediation analysis. The results evidencedthe significant indirect effect in the proposed model.

Keywords:

Employee Relations,Trust,HR Practices,Communication System,Shared Goals & Values,Leadership Style,Employee Motivation,Employee Performance,

Refference:

I. C.H. Hymavathi, Koneru, K.(2018). Investors’ awareness towards commodities
market with reference to GUNTUR city, Andhra Pradesh.International Journal of
Engineering and Technology(UAE). 7(2), pp. 1104-1106.
II. Hymavathi, C., Koneru, K. (2019). Role of perceived risk in mutual funds
selection behavior: An analysis among the selected mutual fund investors.
International Journal of Engineering and Advanced Technology.8(4), pp. 1913-
1920.
III. Manukonda et al. (2019).What Motivates Students To Attend Guest
Lectures?.The International Journal of Learning in Higher Education.Volume 26,
Issue 1. 23-34.
IV. Neelima, J., Koneru, K.(2019). Assessing the role of organizational culture in
determining the employee performance – empirical evidence from Indian
pharmaceutical sector.International Journal of Innovative Technology and
Exploring Engineering. 8(7), pp. 1701-1707.
V. Sivakoti Reddy, M. (2019).Impact of RSERVQUAL on customer satisfaction: A
comparative analysis between traditional and multi-channel retailing.
International Journal of Recent Technology and Engineering. 8(1), pp. 2917-
2920.
VI. Sivakoti Reddy, M., Venkateswarlu, N.(2019). Customer relationship
management practices and their impact over customer purchase decisions: A
study on the selected private sector banks housing finance schemes. International
Journal of Innovative Technology and Exploring Engineering. 8(7), pp. 1720-
1728.
VII. Sivakoti Reddy, M., Murali Krishna, S.M.(2019). Influential role of retail service
quality in food and grocery retailing: A comparative study between traditional
and multi-channel retailing. International Journal of Management and Business
Research. 9(2), pp. 68-73.
VIII. Sivakoti Reddy, M., Naga Bhaskar, M., Nagabhushan, A. (2016).Saga of silicon
plate: An empirical analysis on the impact of socio economic factors of farmers
on inception of solar plants. International Journal of Control Theory and
Applications. 9(29), pp. 257-266.
IX. Suhasini, T., Koneru, K. (2019).Employee engagement through HRD practices
on employee satisfaction and employee loyalty: An empirical evidence from
Indian IT industry. International Journal of Engineering and Advanced
Technology.8(4), pp. 1788-1794.
X. Suhasini, T. Koneru, K. (2018). A study on employee engagement driving factors
and their impact over employee satisfaction – An empirical evidence from Indian
it industry.International Journal of Mechanical Engineering and Technology.9(4),
pp. 725-732.

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Abstract:

This paper investigates the financial feasibility issues of broadband infrastructure project of state government of Andhra Pradesh to the development of digital networks. It also examines the state of telecommunications in the region today and presents potential economic and financial models of the development of a broadband network. In this study it has been proposed that broadband network project financial viability. In this study, new infrastructure investors are to be found among best financial feasibility assessment methods.

Keywords:

Broadband,Infrastructure Project,Economic Viability,Risk analysis,

Refference:

I. B. Blagonić, Katastarvodova u lokalnojinfrastruk- turiprostornihpodataka, PhD
thesis, University of Zagreb, Faculty of Geodesy, Zagreb, 2012.
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Razvojmrežeširokopojasnogpristupanapodručju pet županijaregijeSlavonija i
Baranja, Conceptual design registered with the Ministry of Regional
Development and EU Funds of the Re-public of Croatia, 2013.
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održavanjeoptičkemreže NGN napodručjuSlavonije i Baranje, 22. Znanstvenostručniskup
OTO 2013, Osijek, Croatia, 25-26 April 2013, pp. 77-87.
VII. HAKOM, Pravilnik o tehničkim i
uporabnimuvjetimazasvjetlovodnedistribucijskemreže, Zagreb, 2010.
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processes in transition countries; Technical Gazette, Vol.18, No.1, 2012, pp. 15-
22.
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22.
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Century, Lecture Notes in Geoinformation and Cartography, 2012, pp. 247-261.
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Century, Lecture Notes in Geoinformation and Cartography, 2012, pp. 247-261.
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RepubliciHrvatskoj u razdoblju od 2012. do 2015. godine, Zagreb, 2011.
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2010.

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Abstract:

Previous studies revealed that the behavior of the customer while purchasing a smartphone is influenced by various factors. These factors may be the features of the phone or external factors arising out of the offers from retail stores. The present study aspires to investigateif there is any significant relation between the perceptions of educated customers taking into consideration the factors (Price, Advertisements, offers in retail stores, Add-on accessories given and After Sales Service) which largelyinfluence the consumer's choice while purchase of Smartphone. A structured questionnaire, on a 5-Point likert Scale, developed from previous studies was employed for acquiring data. A sample of 381 respondents was selected for the survey, using nonprobability sampling technique. The Sample is a mix of students and professionals from Rural and Urban locality of Andhra Pradesh and Telangana

Keywords:

Purchase Intentions,Smart Phone,Education levels,Price,Advertisements,Offers in Retail Stores,Add-on Accessories,After Sales service of Smartphone,

Refference:

I. Blackwell, R., DSouza, C., Taghian, M., Miniard, P., & Engel, J. (2006).
Consumer behaviour: an Asia Pacific approach. Thomson.
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Point of View. Procedia Computer Science, 65, 1085–1094.
https://doi.org/10.1016/j.procs.2015.09.045
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(2019). Predicting The Dynamics of Influencing Smartphone Purchase
Decisions. International Journal of Recent Technology and Engineering,
8(1), 2851–2856.

IV. Karjaluoto, H., Karvonen, J., Kesti, M., Koivumäki, T., Manninen, M.,
Pakola, J., … Salo, J. (2005). Factors affecting consumer choice of mobile
phones: Two studies from Finland. Journal of Euromarketing, 14(3), 59–82.
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Intension of Smartphone: A Study of Young Consumers in the City of
Lucknow. Pacific Business Review International, 8(12), 1–16.
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Gary, (author.). (2004). Marketing (6th editio). Frenchs Forest, N.S.W. :
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good. Sage.
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want in a cell phone design. Behaviour & Information Technology, 26(2),
149–163.
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the cellular telephone industry. Journal of Product & Brand Management,
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shopping web sites. Internet Research, 19(4), 442–458.
https://doi.org/10.1108/10662240910981399
XI. Mack, Z., & Sharples, S. (2009). The importance of usability in product
choice: A mobile phone case study. Ergonomics, 52(12), 1514–1528.
XII. Manukonda et al. (2019).What Motivates Students To Attend Guest
Lectures?.The International Journal of Learning in Higher Education.Volume
26, Issue 1. 23-34.
XIII. Oulasvirta, A., Wahlström, M., & Ericsson, K. A. (2011). What does it mean
to be good at using a mobile device? An investigation of three levels of
experience and skill. International Journal of Human-Computer Studies,
69(3), 155–169.
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Nokia smart-phones in India. Galaxy International Interdisciplinary
Research Journal, 2(1), 68–97.
XV. Rahim, A., Safin, S. Z., Kheng, L. K., Abas, N., & Ali, S. M. (2016). Factors
Influencing Purchasing Intention of Smartphone among University Students.
Procedia Economics and Finance, 37, 245–253.
XVI. Riyath, M. I. M., & Musthafa, S. L. (2014). Factors affecting mobile phone
brand preference: empirical study on Sri Lankan university students.
XVII. Saif, N., Razzaq, N., Amad, M., & Gul, S. (2012). Factors affecting
consumers’ choice of mobile phone selection in Pakistan. European Journal
of Business and Management, 4(12), 16–26.

XVIII. Sata, M. (2013). Factors affecting consumer buying behavior of mobile
phone devices. Mediterranean Journal of Social Sciences, 4(12), 103.
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Informate Global Insights.
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affecting smartphone purchase among indian youth: A descriptive analysis.
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consumer choice: a latent class model of decision strategy switching. Journal
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Smartphone Purchase Decision Among Malaysian Generation Y.
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46(13–14), 1423–1440.

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Abstract:

The purpose of the study is to understand employee Green HR Practices and their implementation in Educational institutions located in Guntur. The well-being of employees has become an important issue in competitive market within the educational institutions. Many institutions conduct various Green HR Practices programs for understanding its effect and influence on employee organization commitment strategically. But some employees skip these programs as they are not aware about the benefits of participating in these programs. Conveniences of 125 respondents are finalized for the study out of 150 samples was 25 responses are inconsistent and semi-filled are removed for inclusion in the study. Through this study we try to explore that factors by which employees are interested to participate in the Green HR Practices program interventions in the organization. To test the model we used descriptive and inferential statistics. The correlation between the constructs resulted that they exhibit a high correlation and the regression was performed to identify the dependence relation between the constructs. It is found that the all the constructed hypothesis are positively and significantly show a meaningful relation with organizational commitment by interventions of Green HR Practices.

Keywords:

Green HR Practices,Greater focus on CSR,Increased Savings,Change commitment,improved social image,

Refference:

I. Ahmad, S. (2015). Green Human Resource Management : Policies and
practices. Cogent Business & Management, 25(1), 1–13.
https://doi.org/10.1080/23311975.2015.1030817
II. Arulrajah, A. A. (2015). Green Human Resource Management Practices : A
Review Literature Review on Green HRM Practices. Sri Lankan Journal of
Human Resource Management, 5(1), 1–16.
III. Cooper-thomas, H., & Anderson, N. R. (2006). Organizational Socialization :
A New Theoretical Model and Organizational socialization A new theoretical
model and recommendations. Journal of Managerial Psychology, 21(5), 492–
516. https://doi.org/10.1108/02683940610673997
IV. Hymavathi, C.H., Koneru, K.(2019). Investors perception towards Indian
commodity market: An empirical analysis with reference to Amaravathi
region of Andhra Pradesh. International Journal of Innovative Technology
and Exploring Engineering.8(7), pp. 1708-1714.
V. KishanVarma, M.S., Koneru, K., Yedukondalu, D.(2019). Affect of worksite
wellness interventions towards occupational stress. International
Journal of Recent Technology and Engineering.8(1), pp. 2874-2879.
VI. Jackson, S. E., & Seo, J. (2010). The greening of strategic HRM scholarship.
Organization Management Journal, 7(4), 278–290.
https://doi.org/10.1057/omj.2010.37
VII. Mandip, G. (2012). Green HRM : People Management Commitment to
Environmental Sustainability. Research Journal of Recent Sciences, 1, 244–
252.
VIII. Manukonda et al. (2019).What Motivates Students To Attend Guest
Lectures?.The International Journal of Learning in Higher Education.Volume
26, Issue 1. 23-34.
IX. Neelima, J., Koneru, K.(2019). Assessing the role of organizational culture in
determining the employee performance – empirical evidence from Indian
pharmaceutical sector.International Journal of Innovative Technology and
Exploring Engineering. 8(7), pp. 1701-1707.

X. Rani, S. (2014). Green HRM : Practices and Strategic Implementation in the
Organizations. International Journal on Recent and Innovation Trends in
Computing and Communication, 2(11), 3633–3639.
XI. Ravi, P., & Prasad, S. (2013). Green HRM – Partner in Sustainable
Competitive Growth. Apeejay – Journal of Management Sciences And
Technology, 1(1), 15–18.
XII. Sudin, S. (2011). Strategic Green HRM : A proposed model that supports
Corporate Environmental Citizenship. International Conference on Sociality
and Economics Development, 10, 79–83.
XIII. Sivakoti Reddy, M., Venkateswarlu, N.(2019). Customer relationship
management practices and their impact over customer purchase decisions: A
study on the selected private sector banks housing finance schemes.
International Journal of Innovative Technology and Exploring Engineering.
8(7), pp. 1720-1728.
XIV. Sivakoti Reddy, M., Murali Krishna, S.M.(2019). Influential role of retail
service quality in food and grocery retailing: A comparative study between
traditional and multi-channel retailing. International Journal of Management
and Business Research. 9(2), pp. 68-73.
XV. Sivakoti Reddy, M., Naga Bhaskar, M., Nagabhushan, A. (2016).Saga of
silicon plate: An empirical analysis on the impact of socio economic factors
of farmers on inception of solar plants. International Journal of Control
Theory and Applications. 9(29), pp. 257-266.
XVI. Sivakoti Reddy, M. (2019).Impact of RSERVQUAL on customer
satisfaction: A comparative analysis between traditional and multi-channel
retailing. International Journal of Recent Technology and Engineering. 8(1),
pp. 2917-2920.
XVII. Suhasini, T. Koneru, K. (2018). A study on employee engagement driving
factors and their impact over employee satisfaction – An empirical evidence
from Indian it industry.International Journal of Mechanical Engineering and
Technology. 9(4), pp. 725-732.
XVIII. Suhasini, T., Koneru, K. (2019).Employee engagement through HRD
practices on employee satisfaction and employee loyalty: An empirical
evidence from Indian IT industry. International Journal of Engineering and
Advanced Technology. 8(4), pp. 1788-1794.
XIX. Zoogah, D. B. (2011). The dynamics of green HRM behaviors: A cognitive
social information processing approach. Zeitschrift Für Personalforschung,
25(2), 117–139. https://doi.org/10.1688/1862-0000

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Abstract:

Today’s business environment facing many issues regarding employee’s job satisfaction and employee’s performance. Human resources focusing more on increasing satisfaction and performance of employees by using Rewards as a motivational factor. Rewards and recognition has more impact on employees. Many studies are concluded in past analyzed the impact of rewards and recognition. This study analyzes the effect of employee rewards and recognition on job satisfaction. Total 225 responses collected from two different Retail sectors (D Mart & Big Bazaar)Survey responses from D Mart (n = 145)and Big Bazaar (n = 80)in Telangana and Andhra. Motivated employee performs more effectively it helps to more productivity and organizational profits. The study examines that rewards and recognitions had a positive impact on job satisfaction and performance of the employees in retail sector. In this study we used five point like rt scale for measuring of responses.

Keywords:

Job satisfaction,Reward,Recognition,performance,Retail sector,

Refference:

I. Hymavathi, C.H., Koneru, K.(2019). Investors perception towards Indian
commodity market: An empirical analysis with reference to Amaravathi
region of Andhra Pradesh. International Journal of Innovative Technology
and Exploring Engineering.8(7), pp. 1708-1714.
II. Hymavathi, C., Koneru, K. (2019). Role of perceived risk in mutual funds
selection behavior: An analysis among the selected mutual fund investors.
International Journal of Engineering and Advanced Technology.8(4), pp.
1913-1920.
III. Hymavathi, C.H., Koneru, K.(2018). Investors’ awareness towards
commodities market with reference to GUNTUR city, Andhra
Pradesh.International Journal of Engineering and Technology(UAE). 7(2), pp.
1104-1106.
IV. KishanVarma, M.S., Koneru, K., Yedukondalu, D.(2019). Affect of worksite
wellness interventions towards occupational stress. International Journal
of Recent Technology and Engineering.8(1), pp. 2874-2879.
V. Lakshmi Narahari, C., Koneru, K. (2018). Stress at work place and its impact
on employee performance. International Journal of Engineering and
Technology(UAE). 7(2), pp. 1066-1071.
VI. Manukonda et al. (2019).What Motivates Students To Attend Guest
Lectures?.The International Journal of Learning in Higher Education.Volume
26, Issue 1. 23-34.
VII. Neelima, J., Koneru, K.(2019). Assessing the role of organizational culture in
determining the employee performance – empirical evidence from Indian
pharmaceutical sector.International Journal of Innovative Technology and
Exploring Engineering. 8(7), pp. 1701-1707.
VIII. Sivakoti Reddy, M. (2019).Impact of RSERVQUAL on customer
satisfaction: A comparative analysis between traditional and multi-channel
retailing. International Journal of Recent Technology and Engineering. 8(1),
pp. 2917-2920.
IX. Sivakoti Reddy, M., Venkateswarlu, N.(2019). Customer relationship
management practices and their impact over customer purchase decisions: A
study on the selected private sector banks housing finance schemes.
International Journal of Innovative Technology and Exploring Engineering.
8(7), pp. 1720-1728.
X. Sivakoti Reddy, M., Murali Krishna, S.M.(2019). Influential role of retail
service quality in food and grocery retailing: A comparative study between
traditional and multi-channel retailing. International Journal of Management
and Business Research. 9(2), pp. 68-73.

XI. Sivakoti Reddy, M., Naga Bhaskar, M., Nagabhushan, A. (2016).Saga of
silicon plate: An empirical analysis on the impact of socio economic factors
of farmers on inception of solar plants. International Journal of Control
Theory and Applications. 9(29), pp. 257-266.
XII. Suhasini, T., Koneru, K. (2019).Employee engagement through HRD
practices on employee satisfaction and employee loyalty: An empirical
evidence from Indian IT industry. International Journal of Engineering and
Advanced Technology.8(4), pp. 1788-1794.
XIII. Suhasini, T., Koneru, K. (2018).A study on employee engagement driving
factors and their impact over employee satisfaction – An empirical evidence
from Indian it industry.International Journal of Mechanical Engineering and
Technology.9(4), pp. 725-732.
XIV. Y. V. Rao and SrinivasaRaoBudde.Banking Technology Innovations in India:
EnhancingCustomer Value and Satisfaction.Indian Journal of Science and
Technology, Vol 8(33), DOI: 10.17485/ijst/2015/v8i33/78280, December
2015.1-10.

 

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Abstract:

Organizational citizenship is unrestricted behavior that is not part of an employee’s normal requirements from the employers but that nevertheless improves the effective functioning of the organization. The employees who are loyal to the organization and perform duties apart from their normal work duties are termed such behavior as organizational citizenship behavior. It is found from the literature that a significant support and evidences are found to elaborate a rational relational relationship between self-concept, human resource policies, and team commitment and with organizational citizenship behavior. Many institutions conduct various Green HR Practices programs for understanding its effect and influence on employee organization commitment strategically. Therefore the factors which are having more impact on the workplace readiness to employee organizational citizenship Behaviour (OCB) are Increased Saving and Change commitment. The relevant hypothesis have been developed and further tested on these relationships and conducted in order to investigate its impact on organizational citizenship behavior.

Keywords:

Organizational citizenship behavior,Team commitment,self-concept,organizational effectiveness,Motivation,Job satisfaction,

Refference:

AsliGoksoy,The Role of Psychological Empowerment and Organizational
Citizenship Behaviors on Employee Resistance to Change, ISSN 2411-958X
(Print) ISSN 2411-4138 (Online) European Journal of Interdisciplinary
Studies January-April 2017 Volume 3, Issue 2.
II. Barbuto, J. E., & Scholl, R. W. (1999). Leaders’ motivation and perception of
followers’ motivation as predictors of influence tactics used. Psychological
Reports, 84, 1087–1098.
III. DE, W. (2004). The connection between servant leadership and job burnout.
Servant Leadership Research Roundtable, Trinity Western University, School
of Leadership Studies.
IV. EISENBERGER, S.; HUNTINGDON, R.; HUTCHINSON, S.; SOWA, D.
(1986). Perceived organizational support. Journal of Applied Psychology,
71:500-507. doi:10.1037/0021-9010.71.3.500
V. Finkelstein, M. A., &Penner, L. A. (2004). Predicting organizational
citizenship behaviors: Integrating the functional and role identity approaches.
Social Behavior and Personality, 32, 383–398.
VI. KRAUSE, T. R. (2004). Organizational influences on performance,
Behavioral Science Technology, Inc, California, USA.
VII. MoazzmaMehmood, The Impact of Human Resource Management Practices
on Organizational Performance,International Journal of Engineering and
Information Systems (IJEAIS), 30 November 2017.
VIII. Organizational Citizenship Behavior., White Paper 2011 Deww Zhang
IX. Sofiah Kadar Khan,The Factors affecting Organization Citizenship Behavior:
A Study in the Fitness Industry, International Journal of Recent Advances in
Organizational Behaviour and Decision Sciences (IJRAOB) An Online
International Research Journal (ISSN: 2311-3197) 2015 Vol: 1 Issue 2
X. SukhadaTambe, Dr. Meera Shanker, A Study of Organizational Citizenship
Behaviour (OCB) and Its Dimensions: A Literature Review International
Research Journal of Business and Management – IRJBM ISSN 2322-083X
XI. T.ShobanaThulasi, Dr.A.Geetha,A Study Factors Influence on Organisation
Citizenship Behaviour in Corporate Sector, IOSR Journal of Business and
Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume
17, Issue 12 .Ver. III (Dec. 2015), PP 06-09.
XII. Valérieswaen, organizational citizenship and corporate citizenship: two
constructs, one research theme? Academy of Management Journal 22 (3), pp.
501-515.

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Abstract:

The present research paper is emphasised to understand the moderating role of information quality to determine the purchase intentions over the various factors such as, ease of use, perceived value, accessibility and convenience. The present study analysed the importance of the concerned variables over the purchase intentions. The required data for this study is collected from the users of both Swiggy and Zomato users in Guntur and Krishna districts of Andhra Pradesh. The results of the study provided the empirical support to understand well the customer perceptions towards the online food delivering apps.

Keywords:

Online food delivery,ease of use,perceived value,accessibility,convenience,information quality,purchase intentions,

Refference:

I. Adithya R., Abhishek Singh, Salma Pathan & Vaishnav Kanade (2017),
“Online Food Ordering System”, International Journal of Computer
Applications (0975 – 8887), Volume 180 – No.6, December 2017.
II. Goh See-Kwong, Ng Soo-Ryue, Wong Shiun-Yi & Chong Lily (2017),
“Outsourcing To Online Food Delivery Services: Perspective of F&B
Business Owners”, Journal of Internet Banking and Commerce, August
2017, vol. 22, no. 2
III. H.S. Sethu & Bhavya Saini (2016), “Customer Perception and Satisfaction
on Ordering Food via Internet, a Case on Foodzoned.Com, in Manipal”,
Proceedings of the Seventh Asia-Pacific Conference on Global Business,
Economics, Finance and Social Sciences (AP16Malaysia Conference)
ISBN: 978-1-943579-81-5. Kuala Lumpur, Malaysia. 15-17, July 2016.
Paper ID: KL631
IV. Hong Lan, Li Ya‟nan & Wang Shuhua (2016), “Improvement of Online
Food Delivery Service Based on Consumers‟ Negative Comments”,
Canadian Social Science, Vol. 12, No. 5, pp. 84-88.
V. Hymavathi, C.H., Koneru, K.(2018). Investors’ awareness towards
commodities market with reference to GUNTUR city, Andhra Pradesh.
International Journal of Engineering and Technology(UAE). 7(2), pp.
1104-1106.
VI. Hymavathi, C., Koneru, K. (2019). Role of perceived risk in mutual funds
selection behavior: An analysis among the selected mutual fund investors.
International Journal of Engineering and Advanced Technology. 8(4), pp.
1913-1920.
VII. Hymavathi, C.H., Koneru, K.(2019). Investors perception towards Indian
commodity market: An empirical analysis with reference to Amaravathi
region of Andhra Pradesh. International Journal of Innovative Technology
and Exploring Engineering. 8(7), pp. 1708-1714.
VIII. Kishan Varma, M.S., Koneru, K., Yedukondalu, D.(2019). Affect of
worksite wellness interventions towards occupational stress.
International Journal of Recent Technology and Engineering. 8(1),
pp. 2874-2879.
IX. . Leong Wai Hong (2016), “Food Ordering System Using Mobile Phone”,
A report submitted to BIS (Hons) Information Systems Engineering.
Faculty of Information and Communication Technology (Perak Campus),
UTAR.

X. Mr. Rakesh P. Kumawat, Miss. Pooja R. Patil, Miss. Urmila S. Salve,
Miss. Hemlata S. Mali, Miss. Pradnya H. Lohale (2016), “Online Food
Order System”, IJRASET, Volume 4 Issue I, January 2016.
XI. Manukonda et al. (2019). What Motivates Students To Attend Guest
Lectures?. The International Journal of Learning in Higher Education.
Volume 26, Issue 1. 23-34.
XII. Neelima, J., Koneru, K.(2019). Assessing the role of organizational culture
in determining the employee performance – empirical evidence from
Indian pharmaceutical sector. International Journal of Innovative
Technology and Exploring Engineering. 8(7), pp. 1701-1707.
XIII. Serhat Murat Alagoz & Haluk Hekimoglu (2012), “A study on TAM:
Analysis of customer attitudes in online food”, Procedia – Social and
Behavioral Sciences 62 ( 2012 ) pp. 1138 – 1143.
XIV. Sheryl E. Kimes Ph.D. (2011), “Customer Perceptions of Electronic Food
Ordering”, Cornell Hospitality Report, 11(10), pp. 6-15.
XV. Sivakoti Reddy, M. (2019). Impact of RSERVQUAL on customer
satisfaction: A comparative analysis between traditional and multi-channel
retailing. International Journal of Recent Technology and Engineering.
8(1), pp. 2917-2920.
XVI. Sivakoti Reddy, M., Venkateswarlu, N.(2019). Customer relationship
management practices and their impact over customer purchase decisions:
A study on the selected private sector banks housing finance schemes.
International Journal of Innovative Technology and Exploring
Engineering. 8(7), pp. 1720-1728.
XVII. Sivakoti Reddy, M., Murali Krishna, S.M.(2019). Influential role of retail
service quality in food and grocery retailing: A comparative study between
traditional and multi-channel retailing. International Journal of
Management and Business Research. 9(2), pp. 68-73.
XVIII. Sivakoti Reddy, M., Naga Bhaskar, M., Nagabhushan, A. (2016). Saga of
silicon plate: An empirical analysis on the impact of socio economic
factors of farmers on inception of solar plants. International Journal of
Control Theory and Applications. 9(29), pp. 257-266.
XIX. Suhasini, T., Koneru, K. (2019). Employee engagement through HRD
practices on employee satisfaction and employee loyalty: An empirical
evidence from Indian IT industry.
International Journal of Engineering and Advanced Technology. 8(4), pp.
1788-1794.

XX. Suhasini, T. Koneru, K. (2018). A study on employee engagement driving
factors and their impact over employee satisfaction – An empirical
evidence from Indian it industry.
International Journal of Mechanical Engineering and Technology. 9(4), pp.
725-732.
XXI. Varsha Chavan, Priya Jadhav, Snehal Korade and Priyanka Teli (2015),
“Implementing Customizable Online Food Ordering System Using Web
Based Application”, International Journal of Innovative Science,
Engineering & Technology, Vol 2 Issue 4, April 2015.

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Abstract:

Cash was the only medium of monetary transaction till recent past, however the scenario changed after demontization and cashless became the new norm. Retail means repeated sales to the end consumer in small quantity. As a result it witnesses maximum transactions. The growth of the retail sector contributes significantly to the GDP of the economy. The economic growth has led to higher incomes of Indian consumers which have resulted in increased purchasing power. Organized Retail is properly planned with investment and infrastructure. It involves transactions among various stake holders like Customers, Retailers, Distributors, Manufacturers and Government Agencies. It needs seamless payments and processing system for ensuring substantial growth and development. Cashless transactions play a significant role in achieving the same in organized retail markets. Nagpur is a fast emerging smart city witnessing significant growth in organized retail. The researcher finds that there is enormous scope for cashless transactions in organized retail market of Nagpur City. This paper studies the awareness and penetration level of cashless transactions in organized retail market of Nagpur City.

Keywords:

Awareness,Penetration,Organized Retail,Cashless,Transactions,

Refference:

I. Bappaditya Mukhopadhyay: Understanding cashless payemts in India,
Mukhopadhyay Financial Innovation 2:27, DOI 10.1186/s40854-016-0047-4,
2016
II. Borhan Omar Ahmad Al- Dalaien, Cashless Economy in India: Challenges
Ahead, Asian Journal of Applied Science and technology, Vol 1, Iss 7, Pages
168-174, 2017
III. K. C. Balaji and K. Balaji: A Study On Demonetization And Its Impact On
Cashless Transactions, E-ISSN: 2395-6089 p-ISSN: 2394-8906, International
Journal of Advanced Scientific Research & Development Vol. 04, Iss.03,
Ver. I, pp. 58 – 64, March 2017

IV. Manpreet Kaur: Demonetization: Impact On Cashless Payment System, 6th
International Conference on Recent Trends in Engineering, Science and
Management, Shri Teg Bahadur Khalsa College, Anandpur Sahib, Punjab,
ISBN : 978-93-86171-21-4, 2017
V. Preeti Garg and Manvi Panchal, Study on Introduction of Cashless Economy
in India 2016: Benefits and challenges, IOSR Journal of Business and
Management,e-ISSN:2278-487X, p-Issn:2319-7668,Vol 19,Iss
4,Ver.II,pp116-120,2017
VI. Sumiran Kumar Rajak, Cash to Cashless Economy: An India Perspective,
International Jouranl of Academic Research and Development, ISSN: 2455-
4197, Impact Factor: RJIF 5.22, Vol 2 , Iss 6, Page No 239-241S,2017
VII. Sivakoti Reddy, M. (2019). Impact of RSERVQUAL on customer
satisfaction: A comparative analysis between traditional and multi-channel
retailing. International Journal of Recent Technology and Engineering. 8(1),
pp. 2917-2920.

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Abstract:

In the competitive world that is driven by sheer quality and performance, building a business that is sustainable and growth oriented requires strong strategic management practices coupled with continual improvement of 4Ps namely, Policies, Processes, Practices and People, which drive the sustainability and growth. With robust strategic management practices; the organisational policies, processes and systems strengthen the business from within and enable the business to face challenges posed by external environment. Human Resources (people) are the most critical resources for the Business. Whatever be the level of modernisation and mechanisation the Processes might have undergone, the Human competencies for managing the processes is always critical, like that of formulating policies. To strengthen the organisation from within, the Strategic Human Resource Management is critical. SHRM can be effective only when it undergoes modernisation according to times. For sustainable business growth, the HR Practices also need to be robust and flexible. One of the critical aspects is Digitisation of HR Practices. As it is known “What cannot be recorded cannot be measured and what cannot be measured cannot be improved”, Digitisation of Human Resource function serves the purpose of recording the information and provides the analytics, paving a way for continual improvement. Only caution being, the IT shall be used only as a decision and process enabling tool for Human Resource Management and benevolence aspect shall not be lost in digitisation of Human Resource Management. With SHRM getting digitised, it provides required inherent strength to the business to be successful. Hence required focus needs to be laid on SHRM and its digitisation with added caution to ensure continual growth of the business for sustainable development.

Keywords:

Strategy,Business Strategy,Technical Human Resource Management,Strategic Human Resource Management,Sustainable Competitive Advantage,

Refference:

I. Hymavathi, C.H., Koneru, K.(2018). Investors’ awareness towards commodities
market with reference to GUNTUR city, Andhra Pradesh. International Journal
of Engineering and Technology(UAE). 7(2), pp. 1104-1106.
II. Hymavathi, C., Koneru, K. (2019). Role of perceived risk in mutual funds
selection behavior: An analysis among the selected mutual fund investors.
International Journal of Engineering and Advanced Technology. 8(4), pp. 1913-
1920.
III. Hymavathi, C.H., Koneru, K.(2019). Investors perception towards Indian
commodity market: An empirical analysis with reference to Amaravathi region
of Andhra Pradesh. International Journal of Innovative Technology and
Exploring Engineering. 8(7), pp. 1708-1714.
IV. KishanVarma, M.S., Koneru, K., Yedukondalu, D.(2019). Affect of worksite
wellness interventions towards occupational stress. International Journal
of Recent Technology and Engineering. 8(1), pp. 2874-2879
V. Lakshmi Narahari, C., Koneru, K. (2018). Stress at work place and its impact on
employee performance. International Journal of Engineering and
Technology(UAE). 7(2), pp. 1066-1071.
VI. Manukonda et al. (2019). What Motivates Students To Attend Guest Lectures?.
The International Journal of Learning in Higher Education. Volume 26, Issue 1.
23-34.
VII. Neelima, J., Koneru, K.(2019). Assessing the role of organizational culture in
determining the employee performance – empirical evidence from Indian
pharmaceutical sector. International Journal of Innovative Technology and
Exploring Engineering. 8(7), pp. 1701-1707.

VIII. National Training Policy 2012, Department of Personnel and Training,
Government of India.
IX. Sivakoti Reddy, M. (2019). Impact of RSERVQUAL on customer satisfaction: A
comparative analysis between traditional and multi-channel retailing.
International Journal of Recent Technology and Engineering. 8(1), pp. 2917-
2920.
X. Sivakoti Reddy, M., Venkateswarlu, N.(2019). Customer relationship
management practices and their impact over customer purchase decisions: A
study on the selected private sector banks housing finance schemes. International
Journal of Innovative Technology and Exploring Engineering. 8(7), pp. 1720-
1728.
XI. Sivakoti Reddy, M., Murali Krishna, S.M.(2019). Influential role of retail service
quality in food and grocery retailing: A comparative study between traditional
and multi-channel retailing. International Journal of Management and Business
Research. 9(2), pp. 68-73.
XII. Sivakoti Reddy, M., Naga Bhaskar, M., Nagabhushan, A. (2016). Saga of silicon
plate: An empirical analysis on the impact of socio economic factors of farmers
on inception of solar plants. International Journal of Control Theory and
Applications. 9(29), pp. 257-266.
XIII. Suhasini, T., Koneru, K. (2019). Employee engagement through HRD practices
on employee satisfaction and employee loyalty: An empirical evidence from
Indian IT industry. International Journal of Engineering and Advanced
Technology. 8(4), pp. 1788-1794.
XIV. Suhasini, T., Koneru, K. (2018). A study on employee engagement driving
factors and their impact over employee satisfaction – An empirical evidence from
Indian it industry. International Journal of Mechanical Engineering and
Technology. 9(4), pp. 725-732.
XV. Read more: http://www.businessdictionary.com/definition/governance.html
XVI. Year 2013, Corporate Policy-its Determinants and Importance in Present
Corporate Scenario by Dr. D.C. Johri*, Dr.VikasSaraf ** and
Ms.AlpaGhosh***ISSN No. (Online) : 2249-3255
XVII. Y. V. Rao and SrinivasaRaoBudde. Banking Technology Innovations in India:
Enhancing Customer Value and Satisfaction. Indian Journal of Science and
Technology, Vol 8(33), DOI: 10.17485/ijst/2015/v8i33/78280, December
2015.1-10.
XVIII. Year 2018, A Study of Digitalization in HRM and its Effectiveness in Execution
of HR Strategies and Policies *1Mruthyanjaya RaoMangipudi, 2 Rajesh Vaidya
XIX. Year 2019, Importance of Competency based Training Management System –
with focus on Government Organisations, by P. JanakiramandDr. Lakshmi
Narayanamma

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Abstract:

India needs FDI as a constituent of its tactical investment for acquiring and prolonging Economic Reforms, tempo and developmental economic growth. It was initially low due to frame work of policy regulation. However, from 2005, it jumped up in its output till date; credit goes to the new policy. Research is on to make out the rigorous improvement of Indian economic development by means of incentives that out par the previous ones, attractive such as Human Capita Transfers, Domestic Investment etc. The sole motive of the research is to highlight the consequence of FDI on economic growth in India through the pivot of investments in different spheres in India.

Keywords:

FDI,Economic Reforms,economic growth in India,

Refference:

I. Amitabh Kant (2014): NITI Aayog CEO and Former DIPP Secretary.
II. AradhnaAggarwal (2005): “The influence of labour market on FDI- Some
Emperical Exploration in Export Oriented and Domestic market seeking FDI
across Indian states”: Paper presented at the competitive section of the Global
conference on Business and Economics, held at the Oxford University,
London.

III. Chand Singh (2017): “Impact of FDI on Indian Economy”: IJARIIE: vol
3(1).
IV. C. Chopra (2003): “Foreign Investment in India”: Deep and Deep
Publication, New Delhi: PP. 34-45. (Isted)
V. Dr. H.C. Kothari, Mr.Pankaj Bhatt (2015): “Do FDI inflows influence the
movement of Indian stock market?”: International Journal of Marketing,
Financial Services and Management Research: Vol 4(2). PP- 130-140.
VI. Mandeepkaur: Impact of Foreign Direct Investment On Macro Economic
Parameters of India: AN EMPERICAL STUDY.
VII. Monika Jindal (2016): “Impact of FDI on Indian Economy”: International
Journal of Advanced Education and Research: Vol 1 (5). PP-65-68.
VIII. M.S Jallab, M.B.R. Gbakou and R. Sandretto (2008): “Foreign Direct
Investment- macroeconomic Instability and Economic growth in MENA
countries”: Worki9ng paper No 08-17, Group d analyse, ET. De
TheorisEconomique (GATE), Centre national de la recherché scientifique
(CNRS), University Lyon.
IX. N.P Lan (2006):” Foreign Direct Investment and Its Linkage to Economic
Growth in Vietnam- A Provincial level Analysis”: WWW.
Unisa.edu.au/commerce/events/…/abstract%20lan_nguyen.
X. NoureddineEchcharfi and Hamid Fayou (2016):“Foreign Direct Investment,
Trade balance and Growth- the sector does mater. First Draft.
XI. Peter S. Fisher and Alan H. Peters (1998): “State and localIncentive
Competition for New investment- In industrial Incentives Competition
Among American state and cities. Kalamazoo”: MI: Eupjohn Institute for
Employment Research: PP- 1-30.
XII. Santis Roberta D, Claudio Vicarelli, Cristina Mercari (2001):” Taxes and
Location of FDI- an Empirical Analysis for the European Union countries”:
ISAE InstitutodistudieAnalisiEconomica, Rome
XIII. Syed Azhar and K.N. Marimuthu (2012): “An overview of Foreign Direct
Investment in India”: International Journal of Multidisciplinary Management
studies: Vol 12 (1).
XIV. Y. V. Rao and SrinivasaRaoBudde.Banking Technology Innovations in India:
EnhancingCustomer Value and Satisfaction.Indian Journal of Science and
Technology, Vol 8(33), DOI: 10.17485/ijst/2015/v8i33/78280, December
2015.1-10.

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Abstract:

Education plays a vital role in the life of every individual. Hence, schools should give quality education to their students. Quality education refers to standard curriculum, teaching pedagogy, good educational facility, and evaluation and marking system. This research is initiated to know the attitude and behaviour of students towards both public and private schools.The study group consists of students from 9th& 10th class.Datawas collected using a questionnaireon various parameters like quality of teaching, lecture notes, pressure from teachers, difficulty of subject etc.The researcher mainly focused on these factors with respect to public and private schools. The researcher used both quantitative and qualitative data to analyze and find out the differences between the private and government school.The study also focus on association between gender and choice of school, pressure by teachers, understanding of concepts and quality of teaching.

Keywords:

Attitude,Curriculum,Education,Pedagogy,

Refference:

I. Belagali, H. V. (2011). A study of attitude towards teaching profession in relation to
type of management and teaching experience of secondary school teachers.
International Referred Research Journal, 3(32), 18-19.
II. Essays, UK. (November 2018). Comparison between Public and Private Schools
Education Essay. Retrieved from
https://www.ukessays.com/essays/education/comparison-between-public-andprivate-
schools-education-essay.php?vref=1
III. Ganaie, M. Y., &Mudasir, H. (2014). A comparative study of teaching competency
of secondary school teachers in district Srinagar. Report and Opinion, 6(6), 49-54.
IV. Hsieh, C., & Shen, J. (2001). Is school choice a mechanism for sustaining changes?
Implications from a national survey. The Clearing House, 75 (2), 88-91.
V. Ovando, C. J., Collier, V. P., & Combs, M. C. (2003). Bilingualism & ESL
Classroom: Teaching in multicultural contexts. Boston, Mass: McGraw Hill.
VI. Pathak, R. P. (2012). Development and problems of Indian education. Chennai:
Pearson Education India.
VII. Pathania, K. S., &Pathak, A. (2013). Choice based credit system: The need of the
hour. International Journal of Creative Research Thoughts, 51(8), 1-3.
VIII. Priyanka, T. (2017). A comparative study on the teaching methods of private and
government school of south kamrup area and its impact on students (Doctoral
dissertation, Assam Don Bosco University, 2017).
IX. Manukonda et al. (2019). What Motivates Students To Attend Guest Lectures?. The
International Journal of Learning in Higher Education. Volume 26, Issue 1. 23-3.
X. Sivakoti Reddy, M. (2019). Impact of RSERVQUAL on customer satisfaction: A
comparative analysis between traditional and multi-channel retailing. International
Journal of Recent Technology and Engineering. 8(1), pp. 2917-2920.
XI. Sivakoti Reddy, M., Venkateswarlu, N.(2019). Customer relationship management
practices and their impact over customer purchase decisions: A study on the selected
private sector banks housing finance schemes. International Journal of Innovative
Technology and Exploring Engineering. 8(7), pp. 1720-1728.
XII. Sivakoti Reddy, M., Murali Krishna, S.M.(2019). Influential role of retail service
quality in food and grocery retailing: A comparative study between traditional and
multi-channel retailing. International Journal of Management and Business Research.
9(2), pp. 68-73.
XIII. Sivakoti Reddy, M., Naga Bhaskar, M., Nagabhushan, A. (2016). Saga of silicon
plate: An empirical analysis on the impact of socio economic factors of farmers on
inception of solar plants. International Journal of Control Theory and Applications.
9(29), pp. 257-266.

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Abstract:

The capacity and willingness to develop organize and manage a business venture along with any of its risks in order to earn profit is entrepreneurship. The objectives of the study are to find the level of awareness and attitude among college students about various programs under entrepreneurship education. The statistical tools like rank correlation, T-teat and Anova were used to analyse the data and the study reveals that the students are very much aware about the various programs conducted under the ED cell. The overall attitude of the students towards entrepreneurship education is positively influencing.

Keywords:

Entrepreneurship,Entrepreneurship education programs,attitude,Awareness level,

Refference:

I. Douglas, E., (1999), Entrepreneurship as a career choice. Attitudes
entrepreneurial intentions and utility maximizations, Frontiers of
Entrepreneurship Research, Babson College, Wellesley, Massachusetts,
ISSN: 1042-2587, pg-81-90
II. Fasla N.P (2017), A study on Entrepreneurship attitude among college
students, International journal of Research Science and management, ISSN:
2349-5197,pg-53-59.
III. https://www.google.com/search?q=website+for+entrepreneurial+education&
oq=website+for+entrepreneurial+education&aqs=chrome..69i57j33.30137j1j
8&sourceid=chrome&ie=UTF-8#
IV. Muhammad Zaman, (2013), Aademic Journals, ISSN: 1993-8233, Volume-
7(39), pg-4053-4058.
V. S. Arunkumar, J.Joseprabhu, S.Divya,et al (2018), Entrepreneurial Attitude
among Management students, International Journal of pure and Applied
Mathematics, p-ISSN 1311-8080,e-ISSN:1314-3395,Volume 119,Issue 7,pg-
2389-2398

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Abstract:

To retain the existing customers and make them loyal towards banks, managers should come up with post complaint behaviour strategies to compete in an intensive competitive world. So, the focus was on testing the effect of Distributive justice (social justice theory) on behaviour after complaint of banking customers of Guntur, Vijayawada in state of Andhra Pradesh, India. A sample of 230 respondents from both public and private sector banks of the two cities in the said state was selected to collect information through a well structured questionnaire. Regression and correlation were used to determine the effect and relation between the independent and dependent variables. The findings revealed a positive effect on behaviour after complaint by distributive justice. And behavioral variables after complaint are moderately positive correlated with predictor variable of the study. At the end the paper spotlights on limitations and implications for bank managers to formulate sound strategies.

Keywords:

Distributive justice,behaviour after complaint,Banking Industry,Behavioral variables,

Refference:

I. Blodgett, J.G., & Anderson, R.D. (2000).A Bayesian network model of the consumer
complaint process.Journal of Service Research, 2, 4, 321-38.
II. Cravens, D.W. and Piercy, N.F., (2003) Strategic Marketing (7th edition); McGraw-
Hill Irwin.
III. Dean, A.M. (2004). Links between organisational and customer variables in service
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Abstract:

Stock markets are highly volatile by nature and difficult to predict due to the non-linear and complex nature of the market. A system that can forecast and predict the stock prices is of great value to individual investors who do not have sufficient knowledge to understand the complex dynamics involved in evaluating and predicting stock prices. Machine learning focuses on the development of computer programs that can access data and use it to learn for themselves. Machine learning is widely being used in the financial domain including prediction of stock prices. Based on the extensive literature review in this domain, traditional methods of using Machine Learning techniques including Artificial Neural Networks (ANN) for stock price prediction have taken in to account only the Technical Features. The current machine learning models do not take in to account the Intrinsic or fundamental features of the stock; the results of such prediction models are not accurate and at best could predict an intraday price of stocks with high levels of Variance. Literature review in the domain of stock predictions has shown that future stock prices are seldom dependent on the past performance and technical indicators and they invariably depend on the fundamental value and macro-economic factors.In this paper, we propose development of anArtificial Intelligence based decision support system (DSS) for guiding individual investors to buy and sell stocks. The Financial decision support shall be based on mathematical modeling of the various financial parameters to predict stock prices on a long term basis with a reasonable degree of accuracy and eliminate the behavioral biases of human decisions.The ANNs in this study were trained using open source financial data of select stocks listed on the BSE/NSE. The results of this study are quite encouraging as the stock prices can be predicted at least one month in advance and are closer to the real-time market prices. This DSS has the potential to help millions of Individual Investors who can make their financial decisions on stocks using this system for a fraction of cost paid to corporate financial consultants and value eventually may contribute to a more efficient financial system.

Keywords:

Decision Support Systems (DSS),Stock Markets,Artificial Intelligence (AI),Machine Learning (ML),Mathematical Modeling (MM),

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