ENHANCEMENT OF USER PROFILING FOR TOURISM RECOMMENDATION SYSTEM

Authors:

Pijitra Jomsri,Worasit Choochaiwattana,

DOI NO:

https://doi.org/10.26782/jmcms.spl.9/2020.05.00006

Keywords:

User profiler,recommender system,travel,recommender system,,

Abstract

The tourist information recommendation system is useful for both tourist’s them-selves and tourist operators. This recommendation system can support tourists to spend less time searching for tourist attraction information and also be a channel for public relation to create incentives for tourists to use the services. User profiles is an important part of recommendation system that is responsible for finding the usersinterest and is a good representative for each tourist. However, creating a user profile to suitable each user in the tourist information recommendation system is still considered as challenging due to insufficient data collection. In addition, the use of social networks at present is becoming increasingly popular and is a source of information that has many users which can be extracted to represent the interests of each user. Therefore, this research has studied the recommendations for creating a user profile for the tourism information recommendation system in Thailand by using ATRU model to create User Profiling.

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