Authors:
Vidya Sagar. Mullapudi,Subba Raydu. Thunga,A. SrikanthBabu,Ch.Hymavathi,DOI NO:
https://doi.org/10.26782/jmcms.2019.10.00070Keywords:
Agriculture Supplychain management,Knowledge sharing practices,distributors,marketing quality standards,Abstract
The Research is undertaken among chilli and cotton farmers in various villages of Guntur and Prakasam districts of Andhra Pradesh. This study is formulated to analyse perceptions of farmers on knowledge sharing and dissemination practices that are applying in chilli and cotton crop supply chain functions. By this research the researcher made a attempt to assess and evaluate impact of knowledge sharing practices on effectiveness of agriculture supply chain management. The results are elicited by conducting survey among chilli and cotton farmers in different villages in Guntur and Prakasam districts. The survey was executed by selecting farmers purposefully among various regions in Guntur and Prakasam districts. For critical investigation on variables associated with research problem three categories are undertaken i.e. Knowledge sharing practices, Expertise on suppliers and distributors and Knowledge on marketing quality standards. The study results are extracted by analysing and evaluating perceptions of farmers on knowledge sharing practices, knowledge on suppliers and distributors.Refference:
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