Authors:
M. SivaKoti Reddy,Shirisha Addela,DOI NO:
https://doi.org/10.26782/jmcms.2019.10.00053Keywords:
Online food delivery,ease of use,perceived value,accessibility,convenience,information quality,purchase intentions,Abstract
The present research paper is emphasised to understand the moderating role of information quality to determine the purchase intentions over the various factors such as, ease of use, perceived value, accessibility and convenience. The present study analysed the importance of the concerned variables over the purchase intentions. The required data for this study is collected from the users of both Swiggy and Zomato users in Guntur and Krishna districts of Andhra Pradesh. The results of the study provided the empirical support to understand well the customer perceptions towards the online food delivering apps.Refference:
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